--- title: "Adobe Brand Visibility: vendor profile: Agent Ready HTML" description: "Adobe Brand Visibility, a host or CDN: 1 of 6 standards stated as supported, 7 sourced facts, dated plans and what it does not do." canonical: https://agentreadyhtml.com/vendors/adobe-brand-visibility/ site: "Agent Ready HTML" last_updated: 2026-11-05 section: "Vendors" --- # Adobe Brand Visibility: vendor profile: Agent Ready HTML > Adobe Brand Visibility, a host or CDN: 1 of 6 standards stated as supported, 7 sourced facts, dated plans and what it does not do. Source: https://agentreadyhtml.com/vendors/adobe-brand-visibility/ Site: Agent Ready HTML Last reviewed: 2026-11-05 # Adobe Brand Visibility (formerly LLM Optimizer): vendor profile In short Optimize at Edge serves optimized HTML to AI agents only, naming ChatGPT, Perplexity and Claude, and passes URLs with no deployed opportunity through unchanged. Routing has to sit on the outermost CDN, and WAF rules must allowlist the AdobeEdgeOptimize/1.0 user agent. business.adobe.com did not answer the crawl user agent on 2026-11-05. ## At a glance **standards.txt** adobe-brand-visibility ```text llms-txt = no statement markdown-negotiation = no statement markdown-twin = no statement initial-html = supports real-404 = no statement vary-accept = no statement ``` 1 supports, 0 partial or announced, 5 no statement. **Adobe Brand Visibility** Host, CDN or edge product Adobe product whose Optimize at Edge feature routes AI agent traffic at the CDN to pre-rendered or rewritten HTML, so JavaScript-heavy pages and added summaries reach agents without changes in the CMS. Type [Host, CDN or edge product](https://agentreadyhtml.com/vendors/by-type/host-or-cdn/) Operator, as the facts below state it Adobe Home page [business.adobe.com/products/brand-visibility.html](https://business.adobe.com/products/brand-visibility.html), no answer within 25 seconds on 2026-11-05 Last read 5 November 2026 ## What it does for this layer - Adobe describes Optimize at Edge as a capability of Adobe Brand Visibility that serves AI-friendly changes to LLM user agents at the CDN layer, with no authoring changes in the CMS. \[primary source\] [source](https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview), read 5 November 2026. - Adobe says Optimize at Edge serves the optimized HTML only to AI agents, with no change for human visitors or search engine bots. \[primary source\] [source](https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview), read 5 November 2026. - Adobe lists ChatGPT, Perplexity and Claude as the agents Optimize at Edge delivers to. \[primary source\] [source](https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview), read 5 November 2026. - Routing for Optimize at Edge has to sit on the outermost CDN; AEM Cloud Service customers on the Adobe-managed Fastly set it up in the product, and other CDNs need their own routing rules. \[primary source\] [source](https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview), read 5 November 2026. - Sites with WAF or bot rules must allowlist the AdobeEdgeOptimize/1.0 user agent, optionally checked with an x-edgeoptimize-fetcher-key header. \[primary source\] [source](https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview), read 5 November 2026. - Adobe's Recover Content Visibility opportunity pre-renders pages so agents that do not run JavaScript get the full text, and Adobe argues in its FAQ that this restores parity rather than cloaking. \[primary source\] [source](https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview), read 5 November 2026. - Adobe states that Optimize at Edge works with any front end and is not limited to sites on Adobe's Edge Delivery Services. \[primary source\] [source](https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview), read 5 November 2026. ## Products and plans | Product | What it is | Price | As of | Source | | --- | --- | --- | --- | --- | | Adobe Brand Visibility | AI visibility product with opportunity reports and Optimize at Edge deployment to agent traffic. | No price on the pages read | | | | Optimize at Edge | CDN-layer routing of LLM user agents to pre-rendered or rewritten HTML. | No price on the pages read | | | ## Standards | Standard | Status | What the vendor's pages say | Source | | --- | --- | --- | --- | | llms-txt | no statement | No llms.txt feature on the Optimize at Edge page. | none | | markdown-negotiation | no statement | Optimize at Edge serves HTML chosen by user agent, not markdown by Accept header. | none | | markdown-twin | no statement | No markdown copies on the page read. | none | | initial-html | supports | Pre-rendered HTML snapshots go to agent traffic at the edge. | source | | real-404 | no statement | Not covered on the page read. | none | | vary-accept | no statement | Routing is by user agent; Vary is not covered on the page read. | none | ## Checks on its own site Plain-fetch checks ran on https://business.adobe.com/products/brand-visibility.html; the Ora and Cloudflare scores cover the whole host business.adobe.com. | Reading | Result | Date | | --- | --- | --- | | Plain fetch of the home page | No reading: the home page request failed or timed out. | 2026-11-05 | | Ora score, cached | Not available: GET /api/score returned 404 DOMAIN_NOT_SCANNED | 2026-11-05 | | Cloudflare keyless scan | Not available: scanner could not fetch the site: HTTP 520 | 2026-11-05 | ## What it does not do - Optimize at Edge does not act on pages until an opportunity is deployed for that URL. [source](https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview), read 5 November 2026. ## Related pages on this site - [Hosts, CDNs and edge products in this section](https://agentreadyhtml.com/vendors/by-type/host-or-cdn/) - [Scrunch Agent Pages (AXP): platform profile and rubric scores](https://agentreadyhtml.com/platforms/scrunch-agent-pages/) - [The Plain Fetch viewer](https://agentreadyhtml.com/viewer/) ## Sources 1. [Adobe Brand Visibility (formerly LLM Optimizer): home page](https://business.adobe.com/products/brand-visibility.html) https://business.adobe.com/products/brand-visibility.html, read 5 November 2026 2. [Optimize at Edge | Adobe Brand Visibility](https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview) https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview, read 5 November 2026 Last reviewed 5 November 2026 Edition Crawl 2026-11-04 Page updated 2026-11-05 Method How the viewer reads a page, how a file is graded and how a platform is scored: [the method page](https://agentreadyhtml.com/method/).