--- title: "Scrunch: vendor profile: Agent Ready HTML" description: "Scrunch, a host or CDN: 0 of 6 standards stated as supported, 13 sourced facts, dated plans and what it does not do. Read 2026-11-05." canonical: https://agentreadyhtml.com/vendors/scrunch/ site: "Agent Ready HTML" last_updated: 2026-11-05 section: "Vendors" --- # Scrunch: vendor profile: Agent Ready HTML > Scrunch, a host or CDN: 0 of 6 standards stated as supported, 13 sourced facts, dated plans and what it does not do. Read 2026-11-05. Source: https://agentreadyhtml.com/vendors/scrunch/ Site: Agent Ready HTML Last reviewed: 2026-11-05 # Scrunch: vendor profile In short Scrunch, a Sitecore company since the announcement of 2026-06-03, sells AXP only under Enterprise contracts, and its $250-a-month Core plan leaves AXP out. Universal mode strips analytics scripts and tracking pixels from the copy agents get. scrunch.com served its own 16,462-byte llms.txt on 2026-11-05 although its help center says AXP does not use one by default. ## At a glance **standards.txt** scrunch ```text llms-txt = partial markdown-negotiation = no statement markdown-twin = no statement initial-html = partial real-404 = no statement vary-accept = no statement ``` 0 supports, 2 partial or announced, 4 no statement. **Scrunch** Host, CDN or edge product AI search visibility platform owned by Sitecore since June 2026. Its AXP product sits at the CDN and serves AI agents a simplified, JavaScript-free HTML copy of existing pages while people get the normal site; AXP is sold only on Enterprise contracts. Type [Host, CDN or edge product](https://agentreadyhtml.com/vendors/by-type/host-or-cdn/) Operator, as the facts below state it Sitecore Home page [scrunch.com](https://scrunch.com/), answered HTTP 200 on 2026-11-05 Last read 5 November 2026 ## What it does for this layer - Sitecore announced from New York on 2026-06-03 that it had acquired Scrunch, and the release signs Chris Andrew as CEO of Scrunch, a Sitecore company. \[primary source, 2026-06-03\] [source](https://www.sitecore.com/company/newsroom/press-releases/2026/06/sitecore-acquires-scrunch-to-help-brands-influence-discovery--and-buying-decisions), read 5 November 2026. - In the acquisition release Sitecore says an Akamai study of AXP-enabled pages against comparable pages without AXP found a 364% rise in how often Akamai showed up in AI answers to non-branded prompts. \[vendor claim, 2026-06-03\] [source](https://www.sitecore.com/company/newsroom/press-releases/2026/06/sitecore-acquires-scrunch-to-help-brands-influence-discovery--and-buying-decisions), read 5 November 2026. - Scrunch's Core plan cost $250 a month on 2026-11-05 for 125 tracked prompts, 5,000 AI responses a month, 5 site audits a month and four answer engines (ChatGPT, Perplexity, Google AI Overviews, Copilot), with a 7-day free trial. \[primary source, 2026-11-05\] [source](https://scrunch.com/pricing), read 5 November 2026. - AXP appears only in the Enterprise column of Scrunch's pricing, a custom-priced tier that also adds nine answer engines, API and MCP access and SAML or OIDC single sign-on. \[primary source, 2026-11-05\] [source](https://scrunch.com/pricing), read 5 November 2026. - In a post of 2026-07-08 Scrunch CEO Chris Andrew recast the whole product as an Agent Experience Platform and launched two monitoring features, Signals and Explorer, in beta for customers on every plan. \[primary source, 2026-07-08\] [source](https://scrunch.com/blog/agent-experience-platform/), read 5 November 2026. - Scrunch's Universal Optimization mode strips analytics scripts, tracking pixels, layout shells and lazy-loaded UI from the agent-facing copy, fixes heading order and landmarks, and prerenders the pages agents request most while rendering the rest on demand. \[primary source, 2026-07-08\] [source](https://scrunch.com/blog/agent-experience-platform/), read 5 November 2026. - Scrunch's Adaptive Optimization mode goes further than Universal, applying approved Site Optimization recommendations to the agent copy and rewriting that content every week as the tracking data changes. \[primary source, 2026-07-08\] [source](https://scrunch.com/blog/agent-experience-platform/), read 5 November 2026. - Scrunch's Site Optimization gives page-by-page fixes without any CDN integration and can hand them off as a ticket, a push to the CMS, delivery at the edge, or a Markdown export meant for a coding agent. \[primary source, 2026-07-08\] [source](https://scrunch.com/blog/agent-experience-platform/), read 5 November 2026. - Scrunch's help center lists Cloudflare, Akamai and AWS CloudFront as the edges AXP deploys on, and states that AXP is sold separately from its Monitoring and Insights platform. \[primary source\] [source](https://helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp), read 5 November 2026. - Scrunch describes AXP's agent copy as HTML, usually much simplified, returned at the CDN layer; nothing in the AXP article says it serves markdown or reacts to an Accept header. \[primary source\] [source](https://helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp), read 5 November 2026. - AXP's bot classifier sorts AI traffic by platform and by purpose, separating training collection, search indexing and real-time retrieval, so routing rules can treat a live answer fetch differently from a training crawl. \[primary source\] [source](https://helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp), read 5 November 2026. - Scrunch's help center says AXP does not use llms.txt by default and that Scrunch generates and serves one on request, which it calls optional. \[primary source\] [source](https://helpcenter.scrunchai.com/en/articles/12845899-how-axp-serves-content-to-ai-agents), read 5 November 2026. - On 2026-11-05 scrunch.com served its own 16,462-byte llms.txt, its home page answered Accept: text/markdown with HTML, and a made-up path returned a 222-byte 404. \[observed, 2026-11-05\] [source](https://scrunch.com/llms.txt), read 5 November 2026. ## Products and plans | Product | What it is | Price | As of | Source | | --- | --- | --- | --- | --- | | Scrunch Core | AI search monitoring for one brand: tracked prompts, responses from four answer engines, site audits and bot traffic. | From USD 250; per month, Core plan, 7-day free trial | 2026-11-05 | source | | Scrunch Enterprise with AXP | Custom contract that adds AXP, the agent-facing HTML layer at the CDN, plus API, MCP and SSO. | Quote on request; AXP listed only under Enterprise | 2026-11-05 | source | ## Standards | Standard | Status | What the vendor's pages say | Source | | --- | --- | --- | --- | | llms-txt | partial | Scrunch's help center says AXP does not use llms.txt by default and generates one on request; scrunch.com nonetheless serves its own file. | source | | markdown-negotiation | no statement | No statement found; the AXP article describes HTML chosen by agent detection at the CDN, not by Accept. | source | | markdown-twin | no statement | No per-page .md output found; the only Markdown mentioned is an export of recommendations for coding agents. | none | | initial-html | partial | AXP serves JavaScript-free HTML to detected agents, prerendering the most requested pages, on Enterprise plans only. | source | | real-404 | no statement | No statement found in the AXP help article or the July 2026 AXP post. | none | | vary-accept | no statement | No statement found; AXP routes by user agent, and no Vary header is documented. | none | ## Checks on its own site | Reading | Result | Date | | --- | --- | --- | | Home page request | HTTP 200; H1 in the initial HTML: yes; 5,987 words; 0 JSON-LD blocks | 2026-11-05 | | Request with Accept: text/markdown | HTTP 200, text/html, Vary: accept-encoding | 2026-11-05 | | /llms.txt at the host root | HTTP 200, text/plain, 16 KB, starts with an H1 | 2026-11-05 | | A made-up path | HTTP 404 | 2026-11-05 | | Ora score, cached | 55, grade C | 2026-09-16 | | Cloudflare keyless scan | 20, L1 Basic Web Presence | 2026-11-05 | | Shared crawl row | outside the ranked slice; home page HTTP 200; H1 in the HTML: yes; 5,233 words; JSON-LD types: none; answers markdown: no; made-up path HTTP 404; llms.txt valid: yes | 2026-11-04 | ## What it does not do - AXP is not part of Scrunch's $250-a-month Core plan; only custom Enterprise contracts include it. - Signals and Explorer, the beta features of July 2026, watch how answer engines describe a brand and change nothing an agent fetches from the site. ## Related pages on this site - [Hosts, CDNs and edge products in this section](https://agentreadyhtml.com/vendors/by-type/host-or-cdn/) - [Scrunch Agent Pages (AXP): platform profile and rubric scores](https://agentreadyhtml.com/platforms/scrunch-agent-pages/) - [The Plain Fetch viewer](https://agentreadyhtml.com/viewer/) ## Sources 1. [Scrunch: home page](https://scrunch.com/) https://scrunch.com/, read 5 November 2026 2. [Sitecore acquires Scrunch to help brands influence discovery and buying decisions in the AI-search era](https://www.sitecore.com/company/newsroom/press-releases/2026/06/sitecore-acquires-scrunch-to-help-brands-influence-discovery--and-buying-decisions) https://www.sitecore.com/company/newsroom/press-releases/2026/06/sitecore-acquires-scrunch-to-help-brands-influence-discovery--and-buying-decisions, read 5 November 2026 3. [Scrunch pricing](https://scrunch.com/pricing) https://scrunch.com/pricing, read 5 November 2026 4. [The next chapter for Scrunch and the future of agent experience](https://scrunch.com/blog/agent-experience-platform/) https://scrunch.com/blog/agent-experience-platform/, read 5 November 2026 5. [Agent Experience Platform (AXP), Scrunch Help Center](https://helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp) https://helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp, read 5 November 2026 6. [How AXP Serves Content to AI Agents, Scrunch Help Center](https://helpcenter.scrunchai.com/en/articles/12845899-how-axp-serves-content-to-ai-agents) https://helpcenter.scrunchai.com/en/articles/12845899-how-axp-serves-content-to-ai-agents, read 5 November 2026 7. [scrunch.com llms.txt, markdown and 404 checks (observed)](https://scrunch.com/llms.txt) https://scrunch.com/llms.txt, read 5 November 2026 Last reviewed 5 November 2026 Edition Crawl 2026-11-04 Page updated 2026-11-05 Method How the viewer reads a page, how a file is graded and how a platform is scored: [the method page](https://agentreadyhtml.com/method/).