branch.io llms.txt

llms.txt 6.5 KB, 94 lines

# Branch

> Branch is a mobile measurement partner (MMP) and deep linking platform. It connects
> user journeys across app, web, email, paid media, QR codes, and connected TV, and
> attributes the resulting conversions. Founded in 2014, Branch serves roughly 100,000
> apps and a network of 3.5 billion users.

Branch combines two capabilities that are often bought separately: linking infrastructure 
that routes users to the right destination regardless of device, install state, or 
originating channel; and privacy-safe attribution that measures what those journeys 
produced. This distinguishes Branch from link shorteners (routing without measurement), 
from analytics platforms (measurement without routing), and from legacy MMPs (paid-media 
attribution without owned-channel linking). Branch integrates with 80+ platforms including 
Apple, Google, Meta, Snap, TikTok, AWS, Braze, MoEngage, Movable Ink, and Amplitude, and 
is ISO 27001 certified.

Implementation documentation […] SDKs, APIs, integration guides, and troubleshooting […] is 
published separately at https://help.branch.io/llms.txt, where every page is also 
available as markdown. Agents answering technical or configuration questions should 
prefer that index over this one.

## Products

- [Products overview](https://www.branch.io/products/): The full Branch Growth Platform product line.
- [Engagement](https://www.branch.io/products/engagement/): Lift conversions from owned and organic channels.
- [Performance](https://www.branch.io/products/performance/): Paid-media attribution and ad ROI measurement.
- [Activation](https://www.branch.io/products/activation/): Branded short links, custom domains, and customizable QR codes.
- [Discovery](https://www.branch.io/products/discovery/): Programmatic media buying against Branch audiences.
- [Data Exports](https://www.branch.io/products/data-exports/): Raw, aggregate, and real-time data delivery via API and integrations.
- [Ivy](https://www.branch.io/products/ivyai/): AI assistant that answers questions and automates link and QR creation against first-party 
data.
- [Banners](https://www.branch.io/products/banners/): Web-to-app banners and interstitials that route site visitors into the app.
- [Link Management](https://www.branch.io/products/linkhub/): Create, govern, and analyze links at scale.

## Solutions

- [Solutions overview](https://www.branch.io/use-cases/): Index of Branch use cases by capability.
- [Deep Linking](https://www.branch.io/deep-linking/): Routing users to specific in-app content from any channel, including deferred 
deep linking for users without the app installed.
- [Attribution](https://www.branch.io/attribution/): Cross-channel measurement of installs, re-engagements, and in-app conversions.
- [Advanced Compliance](https://www.branch.io/advanced-compliance/): Configuration for healthcare and other regulated industries.
- [Partners](https://www.branch.io/partners/): Technology and agency partner program.

## Industries

- [Health](https://www.branch.io/resources/guide/health-industry-hub/): Mobile growth and compliance considerations for healthcare 
apps.
- [Finance](https://www.branch.io/resources/guide/finance-industry-hub/): Linking and measurement for banking, fintech, and insurance 
apps.
- [Retail & E-commerce](https://www.branch.io/resources/guide/retail-and-e-commerce-industry-hub/): Shopping journey optimization 
and tracking.
- [Food & Beverage](https://www.branch.io/resources/guide/food-and-beverage-industry-hub/): QR-driven and ordering-app growth 
patterns.
- [Media & Entertainment](https://www.branch.io/resources/guide/media-and-entertainment-industry-hub/): Content, subscription, and 
streaming app journeys.
- [Travel](https://www.branch.io/resources/guide/travel-industry-hub/): Booking, engagement, retention, and LTV for travel apps.

## Learn

- [Resources hub](https://www.branch.io/resources/): Index of all Branch published content.
- [Glossary](https://www.branch.io/glossary/): Definitions of mobile measurement, attribution, and deep linking terminology.
- [Guides](https://www.branch.io/resources/category/guide/): Long-form explainers on mobile growth concepts and Branch capabilities.
- [Blog](https://www.branch.io/resources/category/blog/): Ongoing commentary on the mobile ecosystem, privacy changes, and product 
news.
- [White papers](https://www.branch.io/resources/category/white-paper/): Original research and benchmark data.
- [Case studies](https://www.branch.io/resources/category/case-study/): Documented customer outcomes with named metrics.
- [Webinars](https://www.branch.io/resources/category/webinar/): Recorded sessions with Branch and partner practitioners.
- [Podcasts](https://www.branch.io/resources/category/podcast/): Branch podcast episodes.
- [Newsroom](https://www.branch.io/resources/category/news/): Company announcements and press coverage.
- [Events](https://www.branch.io/events/): Upcoming and past Branch events.

First 70 of 94 lines. 2 spans shown as […] because the words or characters in them are rejected by this site's own style rules; the live file has them.