gumgum.com llms.txt
In short
gumgum.com serves a 3.7 KB llms.txt with 5 H2 sections and 15 links, graded A on the llmstxt.org structure (6 of 6 checks). It passes every check. The home page does not link it, so an agent that does not guess paths will not find it. No llms-full.txt was found. Read 4 November 2026.
llms.txt 3.7 KB, 38 lines
# GumGum
> GumGum is The Mindset Company™ […] a global advertising technology company that identifies the moments consumers are most receptive to brand messages, and delivers mindset-driven campaigns across CTV, contextual, and high-impact display at scale.
Founded in 2008 and headquartered in Santa Monica, California, GumGum has developed proprietary AI for content intelligence since 2010 […] building technology that analyzes text, images, video, and audio across every environment before the bid. This foundation powers the Mindset Graph™, GumGum's AI data engine that processes contextual, creative, environmental, and historical signals in real time to identify the highest-receptivity moments for every campaign.
GumGum operates across 19+ markets with direct inventory access to 40,000+ MFA-free publisher partners, delivering 500 billion monthly impressions and reaching over 1 billion unique users monthly.
## What We Do
- [Contextual Advertising](https://gumgum.com/contextual): GumGum's full-content contextual intelligence reads text, images, video, and audio across the open web and CTV before every bid […] identifying brand-suitable, high-receptivity moments without relying on audience data or cookies.
- [CTV & Video Advertising](https://gumgum.com/ctv-advertising): Connected TV and online video advertising powered by mindset intelligence […] reaching audiences in premium streaming and open-web video environments at the moments they are most receptive.
- [Omnichannel Advertising](https://gumgum.com/omnichannel): CTV, online video, and high-impact display unified under a single receptivity-first strategy […] one campaign, every screen, connected by mindset intelligence.
## Our Technology
- [The Mindset Graph™](https://gumgum.com/mindset): GumGum's proprietary AI data engine, purpose-built to process the ever-expanding universe of contextual, creative, environmental, and historical signals in real time. The Mindset Graph™ determines the optimal signal combinations that drive outcomes for every campaign […] identifying receptive moments rather than simply targeting audiences.
## Proof & Results
- [Case Studies](https://gumgum.com/case-studies): Brand outcome case studies across CTV, contextual, and high-impact display […] covering awareness, consideration, and performance objectives across verticals.
- [Results](https://gumgum.com/results): GumGum campaign performance data and benchmark outcomes for mindset-driven advertising.
## Resources
- [Research & Guides](https://gumgum.com/guides): Original research, industry guides, and whitepapers on contextual advertising, CTV, receptivity intelligence, and digital advertising trends.
- [Blog](https://gumgum.com/blog): Editorial content on advertising intelligence, industry trends, contextual targeting, CTV, and the evolving media landscape.
- [Webinars](https://gumgum.com/webinars): On-demand sessions covering advertising strategy, CTV, contextual intelligence, and market research.
- [Press & Media](https://gumgum.com/press): GumGum press releases, industry coverage, and media mentions.
## Company
- [About GumGum](https://gumgum.com/about): Company overview, history, and mission. GumGum pioneered AI-powered content intelligence in 2010 and has led the development of receptivity-first advertising ever since.
- [Leadership](https://gumgum.com/leadership): Executive team, global leadership, and board of directors.
- [Careers](https://gumgum.com/careers): Engineering, sales, and marketing roles at The Mindset Company™ across 19+ global markets.
- [Contact](https://gumgum.com/contact): Get in touch with GumGum's sales team.
- [Terms & Policies](https://gumgum.com/terms-and-policies): Privacy policy, cookie policy, publisher terms, and legal documentation.
First 37 of 38 lines. 8 spans shown as […] because the words or characters in them are rejected by this site's own style rules; the live file has them.
Parse graded A, 6 of 6
file: https://gumgum.com/llms.txt
GumGum
GumGum is The Mindset Company™ […] a global advertising technology company that identifies the moments consumers are most receptive to brand messages, and delivers mindset-driven campaigns across CTV, contextual, and high-impact display at scale.
5 sections, 15 links, no Optional section.
Ora's cached score: not scored (read 5 November 2026).
The parse
gumgum.com lists 15 links: 15 point at gumgum.com or a relative path, 0 point elsewhere. The hosts it links most: gumgum.com (15).
| H2 section | Links |
|---|---|
| What We Do | 3 |
| Our Technology | 1 |
| Proof & Results | 2 |
| Resources | 4 |
| Company | 5 |
Grade against the llmstxt.org structure
The file passes all six checks. The grade is the count of passed checks: six is A, five is B, four is C, three is D, fewer is F. It measures structure only. Whether any agent reads the file is a separate question, covered on the llms.txt reference.
| Check | Result | Detail |
|---|---|---|
| Starts with an H1 naming the site or project | Pass | H1: GumGum |
| Has a blockquote summary under the H1 | Pass | Blockquote summary found. |
| Has at least one H2 section that lists links | Pass | 5 H2 sections, 5 with links. |
| At least 80 percent of links point at the same site | Pass | 15 of 15 links stay on gumgum.com (100 percent). |
| Under 100 KB | Pass | 3784 bytes as served. |
| Plain markdown, no HTML | Pass | No HTML document markers in the body. |
Ora's cached score
Not scored by Ora. GET ora.ai/api/score/gumgum.com answered 404 DOMAIN_NOT_SCANNED on 5 November 2026, so Ora holds no cached score for this domain. This site asked for a cached score only and never requested a scan. A scan by the site's owner would add one.
Linking and the companion file
The home page of gumgum.com does not link the file in its HTML. Ora's lab found (2026-10-19) that 86 percent of llms.txt fetches by agents arrived through a link, so an unlinked file is mostly a file nobody opens. No llms-full.txt was found at the same root.
How it compares
At 3.7 KB the file is larger than 23 percent of the 2,529 plain-text llms.txt files in this edition, and its 15 links put it ahead of 27 percent of them on link count. The home page declares no generator. Size bucket: 2 to 10 KB. Tranco rank 740. Category: Top 10,000, no category.
Live file: https://gumgum.com/llms.txt. Read 4 November 2026. If the file has since changed or gone, the live URL is the authority; this page records what the crawl read on that date.
Sources
- gumgum.com llms.txt https://gumgum.com/llms.txt, read 4 November 2026
- llms.txt proposal (llmstxt.org) https://llmstxt.org/, read 4 November 2026
- Tranco list 746WX (crawl universe) https://tranco-list.eu/list/746WX, read 4 November 2026
- Ora: AgentReady launch post (the 86 percent finding) https://ora.ai/blog/agentready-launch, read 4 November 2026
- Ora llms.txt (GET /api/score/{domain} looks up a cached score) https://ora.ai/llms.txt, read 5 November 2026
Last reviewed 5 November 2026