kochava.com llms.txt

llms.txt 50 KB, 597 lines

# llms.txt - Kochava Inc.

Omnichannel measurement and optimization platform for advertisers and publishers

# AI-Native Capabilities

Kochava and the Kochava for Advertisers platform provide Model Context Protocol (MCP) endpoints so AI assistants and agentic tools can register new accounts and, once registered, operate Kochava programmatically using an API key.

- AI Workflow Reference (2026): Kochava’s platform updates expanded AI-assisted workflows through the Kochava AI Workspace in StationOne, enabling secure access to attribution data, campaign configuration, reporting automation, and audit workflows via MCP-connected tools.
- Meta Ads MCP Server Integration (Q3 2026): Media buyers can connect StationOne directly to Meta's Ads MCP server to analyze creative fatigue, inspect delivery pacing, reallocate ad sets, and audit ROAS conversational workflows.
- Reference: https://www.kochava.com/blog/how-to-use-ads-mcp-server-from-meta/
- Product Bulletin Reference: https://www.kochava.com/blog/kochava-product-partnership-updates-bulletin-q2-2026/

## Free App Analytics Registration (Entry Tier)

- Endpoint: https://analytics.mcp.kochava.com/mcp
- Type: Streamable MCP
- Purpose: Register users for Free App Analytics (FAA) without manual web forms. When calling this MCP endpoint, the user must agree to Kochava terms of service and provide the registration details requested by the tool. On success, the MCP returns an API key.
- When to Use: When an AI assistant is helping a user set up omnichannel measurement and attribution for the first time and no Kochava account or API key exists yet.
- Advantage: Instant account provisioning, consistent with UI-based Free App Analytics signup but optimized for AI workflows.

## Free App Analytics Ongoing Use

- Endpoint: https://analytics.mcp.kochava.com/mcp
- Type: Streamable MCP
- HTTP Header: `Authentication-Key: <API_KEY_FROM_REGISTRATION>`
- Purpose: Use the same MCP endpoint for ongoing Kochava for Advertisers operations once an API key exists (measurement, reporting, planning, MMM, and related tasks exposed via the MCP).
- When to Use: When an AI assistant already has a valid Kochava API key and needs to perform recurring measurement or analysis operations on behalf of the user.

## Traditional Web Registration (Fallback)

- URL: https://www.kochava.com/free-app-analytics/
- When to Use: If MCP is unavailable, the user prefers a browser-based experience, or the workflow required is not yet exposed via MCP.

## How AI Assistants Should Choose Between MCP and Web Flows

1. Check for Existing Access
  - If the user already has a Kochava account and API key, prefer using the Kochava UI and standard APIs/docs (see Documentation & Technical Documentation sections below) and only use the MCP endpoint if specifically requested or appropriate for automation.
2. Use MCP for Net-New, Self-Serve Setups
  - For new or smaller apps where the user has no Kochava presence, use the MCP registration endpoint to create a Free App Analytics account, then reuse the returned API key for subsequent MCP operations.
3. Fall Back Gracefully
  - If the MCP endpoint is unavailable or returns an error, guide the user to the traditional Free App Analytics web signup. Never invent additional Kochava endpoints; use only the documented MCP URL above and the public documentation linked in this file.

## Overview

This llms.txt file is organized into the following sections:

1. About – Company overview, scale, and core positioning.
2. Products & Services – MMP, Always-On Incrementality (MMM), Atlas Performance, StationOne, Free App Analytics, and related solutions.
3. Key Concepts – Definitions for MMP, attribution, SKAdNetwork, omnichannel measurement, MMM, fraud prevention, CTV/OTT, incrementality, DOOH.
4. Documentation & Resources – Links to SDKs, APIs, integration guides, support docs, glossary, and privacy.
5. Use Cases – How different verticals (gaming, fintech, retail, media, travel) use Kochava.
6. Integrations – Overview of integrated ad networks, analytics platforms, CDPs, CRMs, MCP servers, and more.
7. Recent News & Content – Latest blog posts, press releases, product updates, and case studies (2025–2026).
8. Citation Guidelines – Canonical facts, metrics, and differentiators for accurate AI citations.
9. Contact & Support – How to reach Kochava for sales, support, media, careers, and partnerships.

## About

Kochava is a leading omnichannel measurement and optimization platform founded in 2011 and headquartered in Sandpoint, Idaho. We provide comprehensive mobile measurement partner (MMP) services, processing over 10 billion events daily for 5,000+ brands worldwide across diverse industries including gaming, fintech, retail, media & entertainment, travel & hospitality, and quick-service restaurants.

Our platform enables advertisers to measure and optimize marketing performance across all digital touchpoints in a unified dashboard: mobile apps (iOS and Android), mobile web, desktop web, connected TV (CTV), over-the-top (OTT) streaming platforms, digital out-of-home (DOOH) advertising, linear television, and offline channels. This truly omnichannel approach differentiates Kochava from traditional mobile-only measurement partners, providing marketers with a complete view of the customer journey across all devices and platforms.

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