moengage.com llms.txt
In short
moengage.com serves a 13 KB llms.txt with 22 H2 sections and 105 links, graded A on the llmstxt.org structure (6 of 6 checks). It passes every check. The home page does not link it, so an agent that does not guess paths will not find it. No llms-full.txt was found. Read 4 November 2026.
llms.txt 13 KB, 156 lines
Generated by Yoast SEO v25.3, this is an llms.txt file, meant for consumption by LLMs.
This is the [sitemap](https://www.moengage.com/sitemap_index.xml) of this website.
# MoEngage
> Execute your cross channel marketing strategy with MoEngage’s insights\-led customer engagement platform\. […] the power of personalization with MoEngage\.
## Posts
- [Inside \#GROWTH with RCS: The hottest new messaging channel for Indian Brands in 2025](https://www.moengage.com/blog/inside-growth-with-rcs-gurugram-2025-event-highlights/)
- [Digital Transformation Lessons from Tata Neu, Havells India and TTK Prestige: Balancing Trust with Technology](https://www.moengage.com/blog/digital-transformation-lessons-from-legacy-brands-balancing-trust-with-technology/)
- [Marketing de gerações: como fidelizar todos os perfis de consumidores](https://www.moengage.com/blog/marketing-de-geracoes-como-fidelizar-todos-os-perfis-de-consumidores/)
- [Insights from Airtel Digital on The Digital Commerce Revolution: Phygital Is the New Normal](https://www.moengage.com/blog/insights-from-airtel-digital-on-the-digital-commerce-revolution-phygital-is-the-new-normal/)
- [[…] Customer Loyalty: Strategies from Shaadi\.com, IndiGo, Yum\! Brands Zepto \& Gameskraft](https://www.moengage.com/blog/deep-dive-into-customer-loyalty-strategies-from-shaadi-com-indigo-yum-brands-zepto-gameskraft/)
## Pages
- [Partners](https://www.moengage.com/partners/)
- [Customer Engagement Summit](https://www.moengage.com/event/customer-engagement-summit/)
- [Careers](https://www.moengage.com/careers/)
- [Thank You\! Retail Growth Playbook: From Customer Insights to Driving Loyalty and Repeat Purchases](https://www.moengage.com/thank-you-retail-growth-playbook-from-customer-insights-to-driving-loyalty-and-repeat-purchases/)
- [Your Partner For Foundational Growth](https://www.moengage.com/foundational-growth/)
## Customer CaseStudy
- [Cómo Wayni usa Inform y gana autonomía, agilidad y seguridad en sus campañas y mensajes transaccionales](https://www.moengage.com/casestudy/como-wayni-usa-inform-y-gana-autonomia-agilidad-y-seguridad-en-sus-campanas-y-mensajes-transaccionales/)
- [The ENTERTAINER Achieves AED 5\.4 Million Savings with 60%\+ uplift in Redemptions for Visa Cardholders Using MoEngage](https://www.moengage.com/casestudy/the-entertainer-achieves-aed-5-million-savings-with-60-uplift-in-redemptions-for-visa-customers-via-moengage/)
- [Thomas Cook Achieves 90% Faster Campaign Go\-live Times with MoEngage's Merlin AI](https://www.moengage.com/casestudy/thomas-cook-achieves-faster-campaign-go-live-times-with-moengage-merlin-ai/)
- [MoEngage Enhances Tata Play Mobile App’s Campaign Efficiency with Personalization and Contextual Engagement](https://www.moengage.com/casestudy/tata-play-enhances-campaign-efficiency-using-moengage/)
- [How LINE Bank Hits the Personalization Sweet Spot with 86% Boost in CVR](https://www.moengage.com/casestudy/how-line-bank-boosts-cvr-by-86-percent/)
## Resources Industry Reports
- [Mind the AI Gap: What Consumers Expect from Brands by 2030](https://www.moengage.com/industry-reports/ai-gap-what-consumers-expect-from-brands/)
- [The State Of Transactional Messaging: 2025](https://www.moengage.com/industry-reports/state-of-transactional-messaging-inform-benchmarks/)
- [The State of Cross\-Channel Marketing 2025 Report: QSR](https://www.moengage.com/industry-reports/qsr-state-of-cross-channel-marketing-report-2025/)
- [The State of Cross\-Channel Marketing 2025 Report: Ecommerce \& Retail](https://www.moengage.com/industry-reports/the-state-of-cross-channel-marketing-retail/)
- [The State of Cross\-Channel Marketing 2025 Report: BFSI](https://www.moengage.com/industry-reports/the-state-of-cross-channel-marketing-2025-report-for-bfsi/)
## Resources Benchmarks
- [Email Marketing Benchmarks 2025](https://www.moengage.com/benchmarks/email-benchmarks-2025/)
- [Email Marketing Benchmarks Latin America](https://www.moengage.com/benchmarks/email-benchmarks-latin-america/)
- [Customer Engagement Benchmarks](https://www.moengage.com/benchmarks/customer-engagement/)
## Resources Ebooks
- [How Top Retail Brands Use Personalization and AI to Boost Engagement and Drive Growth](https://www.moengage.com/ebooks/retail-ecommerce-customer-success-stories/)
- [How Banking and Finance Brands Win With Customer Engagement](https://www.moengage.com/ebooks/banking-finance-customer-success-stories/)
- [Is Your Data Management Platform Costing You More Than It's Worth?](https://www.moengage.com/ebooks/warehouse-native-cdep/)
- [Why Businesses Choose MoEngage Over Legacy Platforms](https://www.moengage.com/ebooks/why-businesses-choose-moengage-over-legacy-platforms/)
- [CEP Migration Guide \- Featuring 12 Successful Migration Stories](https://www.moengage.com/ebooks/cep-migration-guide/)
## Resources Podcast
- [Don’t be a User Loser: Actionable Acquisition and Retention Strategies from Spotify, Starbucks, and More](https://www.moengage.com/podcast/acquisition-and-retention-strategies-from-top-brands/)
- [Critical Elements to Consider Before Making a Digital Play](https://www.moengage.com/podcast/critical-elements-to-consider-before-making-a-digital-play/)
- [CDP and CEP: The Winning Formula for Meaningful Customer Engagement](https://www.moengage.com/podcast/cdp-and-cep-winning-formula-for-meaningful-customer-engagement/)
First 52 of 156 lines. 3 spans shown as […] because the words or characters in them are rejected by this site's own style rules; the live file has them.
Parse graded A, 6 of 6
file: https://moengage.com/llms.txt
MoEngage
Execute your cross channel marketing strategy with MoEngage’s insights\-led customer engagement platform\. […] the power of personalization with MoEngage\.
22 sections, 105 links, no Optional section.
Ora's cached score: 58, grade C, scanned 25 August 2026.
The parse
moengage.com lists 105 links: 104 point at moengage.com or a relative path, 0 point elsewhere. The hosts it links most: moengage.com (104).
| H2 section | Links |
|---|---|
| Posts | 5 |
| Pages | 5 |
| Customer CaseStudy | 5 |
| Resources Industry Reports | 5 |
| Resources Benchmarks | 3 |
| Resources Ebooks | 5 |
| Resources Podcast | 5 |
| Resources Whitepaper | 5 |
| Resources Videos | 5 |
| Glossary | 4 |
| In the News | 5 |
| Whats New | 5 |
| Interactive Demo | 5 |
| Partners | 5 |
| App Marketplace | 5 |
| Resources Hub | 5 |
| Categories | 5 |
| Webinars Type | 2 |
| Glossary Categories | 5 |
| App Marketplace Categories | 5 |
| Hub Categories | 4 |
| Hub Page Type | 5 |
Grade against the llmstxt.org structure
The file passes all six checks. The grade is the count of passed checks: six is A, five is B, four is C, three is D, fewer is F. It measures structure only. Whether any agent reads the file is a separate question, covered on the llms.txt reference.
| Check | Result | Detail |
|---|---|---|
| Starts with an H1 naming the site or project | Pass | H1: MoEngage |
| Has a blockquote summary under the H1 | Pass | Blockquote summary found. |
| Has at least one H2 section that lists links | Pass | 22 H2 sections, 22 with links. |
| At least 80 percent of links point at the same site | Pass | 104 of 104 links stay on moengage.com (100 percent). |
| Under 100 KB | Pass | 13554 bytes as served. |
| Plain markdown, no HTML | Pass | No HTML document markers in the body. |
Ora's cached score
Ora's cached report for moengage.com gives it 58 of 100, grade C, scanned on 25 August 2026. Its Access layer, which holds the read-layer checks below, scored 43 of 60 check points. Read from GET ora.ai/api/score/moengage.com on 5 November 2026. The score is Ora's, not this site's, and the structure grade above is a different measure: it grades the llms.txt file against the llmstxt.org proposal, while Ora's score covers the whole site. Ora's report for moengage.com has every layer.
| Ora check (Access layer) | Result | Points |
|---|---|---|
| Sitemap exists | Pass | 2 of 2 |
| Content without JavaScript | Pass | 2 of 3 |
| Not blocked by bot detection | Pass | 2 of 2 |
| Markdown URL fallback | Fail | 0 of 2 |
| llms.txt exists | Pass | 1 of 1 |
| llms.txt formatting | Partial | 1 of 2 |
| JSON-LD structured data | Pass | 4 of 4 |
| Metadata completeness | Partial | 1 of 2 |
| llms.txt links resolve | Fail | 0 of 2 |
| Markdown alternate link | Fail | 0 of 1 |
| Redirect hygiene | Pass | 1 of 1 |
| Page token budget | Pass | 1 of 1 |
| Code fence validity | Pass | 1 of 1 |
| Content behind auth | Pass | 2 of 2 |
| OpenAPI spec published | Fail | 0 of 7 |
| Markdown agent docs | Fail | 0 of 1 |
| Markdown negotiation with Vary | Fail | 0 of 1 |
| Markdown for agent user agents | Fail | 0 of 1 |
| Agent crawler reachability | Pass | 2 of 2 |
Linking and the companion file
The home page of moengage.com does not link the file in its HTML. Ora's lab found (2026-10-19) that 86 percent of llms.txt fetches by agents arrived through a link, so an unlinked file is mostly a file nobody opens. No llms-full.txt was found at the same root.
How it compares
At 13 KB the file is larger than 68 percent of the 2,529 plain-text llms.txt files in this edition, and its 105 links put it ahead of 81 percent of them on link count. The home page declares a NitroPack generator. Size bucket: 10 to 50 KB. Tranco rank 1,866. Category: Top 10,000, no category.
Live file: https://moengage.com/llms.txt. Read 4 November 2026. If the file has since changed or gone, the live URL is the authority; this page records what the crawl read on that date.
Sources
- moengage.com llms.txt https://moengage.com/llms.txt, read 4 November 2026
- llms.txt proposal (llmstxt.org) https://llmstxt.org/, read 4 November 2026
- Tranco list 746WX (crawl universe) https://tranco-list.eu/list/746WX, read 4 November 2026
- Ora: AgentReady launch post (the 86 percent finding) https://ora.ai/blog/agentready-launch, read 4 November 2026
- Ora llms.txt (GET /api/score/{domain} looks up a cached score) https://ora.ai/llms.txt, read 5 November 2026
Last reviewed 5 November 2026