optimizely.com llms.txt
In short
optimizely.com serves a 10 KB llms.txt with 10 H2 sections and 80 links, graded A on the llmstxt.org structure (6 of 6 checks). It passes every check. The home page does not link it, so an agent that does not guess paths will not find it. No llms-full.txt was found. Read 4 November 2026.
llms.txt 10 KB, 124 lines
# Optimizely
> Optimizely is a digital experience platform. Optimizely One unifies content management, content marketing, digital asset management, commerce, campaign automation, experimentation, feature management, personalization, customer data, and analytics in a single suite, with an AI layer […] Opal […] that runs agents and virtual teammates across those workflows. Optimizely serves 10,000+ brands.
This file indexes the public marketing site at https://www.optimizely.com, plus the documentation, learning, support, and community properties on other Optimizely subdomains.
How the site is organized:
- Product pages sit directly under /products/ and have no child pages. The site is deliberately flat.
- Every resource type […] articles, customer stories, reports, videos, events, Opticon […] lives under '/field-notes/'. Older paths such as '/blog', '/resources', '/insights', and '/customers' redirect there.
- Product documentation, API references, and SDKs are **not** on this site; they are on 'docs.developers.optimizely.com'. A full machine-readable dump of that documentation is published at https://docs.developers.optimizely.com/llms-full.txt.
- The site is English at the root. German ('/de') is the only other localized version; legacy locale paths redirect to English.
- Use current product names: Optimizely CMS (not "Content Cloud" or "Episerver"), Optimizely Graph, Optimizely Data Platform (ODP), Optimizely Opal.
## Start here
- [Optimizely](https://www.optimizely.com/): Homepage […] what the platform does for marketing and digital teams.
- [All products](https://www.optimizely.com/products): Index of every product in Optimizely One.
- [Plans and pricing](https://www.optimizely.com/plans): How Optimizely is packaged and priced.
- [Get started](https://www.optimizely.com/get-started): Request access, trials, and demos.
- [Product roadmap](https://www.optimizely.com/product-updates): What is shipping next, and why.
- [Contact](https://www.optimizely.com/contact): Sales and general enquiries.
## Products
- [Optimizely Opal […] agent platform](https://www.optimizely.com/products/ai): AI agents and virtual teammates embedded in marketing workflows.
- [Opal AI agents](https://www.optimizely.com/agents): Build, orchestrate, and scale agents for specific use cases.
- [Content Management System (CMS)](https://www.optimizely.com/products/content-management): Create, edit, and publish content; headless and visual authoring.
- [Content Marketing Platform (CMP)](https://www.optimizely.com/products/content-marketing): Campaign planning, briefs, collaboration, and content production.
- [Digital Asset Management (DAM)](https://www.optimizely.com/products/asset-management): Store, organize, review, and govern brand assets.
- [Experimentation](https://www.optimizely.com/products/experimentation): A/B and multivariate testing across web and product surfaces.
- [Feature Management](https://www.optimizely.com/products/feature-management): Feature flags, progressive rollouts, and server-side experiments.
- [Personalization](https://www.optimizely.com/products/personalization): Targeted messaging, offers, and content recommendations.
- [Data Platform (ODP)](https://www.optimizely.com/products/data-platform): Customer data platform unifying profiles and events across channels.
- [Analytics](https://www.optimizely.com/products/analytics): Warehouse-connected analytics and Stats Engine reporting.
- [Commerce](https://www.optimizely.com/products/commerce): B2B and B2C digital commerce, preconfigured or fully customizable.
- [Campaign](https://www.optimizely.com/products/campaign): Agentic omnichannel marketing automation and email.
- [Services](https://www.optimizely.com/products/services): Strategy, implementation, and optimization services.
- [Integrations and connectors](https://www.optimizely.com/connectors): Directory of apps and integrations that extend the platform.
- [Beta program](https://www.optimizely.com/beta): Early access to features before general availability.
## Developers
- [Developer hub](https://www.optimizely.com/developers): Entry point for code, SDKs, and guided learning paths.
- [Opal for developers](https://www.optimizely.com/developers/Opal): Extending Opal with custom tools and agents.
- [CMS for developers](https://www.optimizely.com/developers/cms)
- [Commerce for developers](https://www.optimizely.com/developers/commerce)
- [Experimentation for developers](https://www.optimizely.com/developers/experimentation)
- [Optimizely One for developers](https://www.optimizely.com/developers/optimizely-one): How the products fit together architecturally.
- [Front-end developers](https://www.optimizely.com/developers/front-end-developer)
- [Back-end developers](https://www.optimizely.com/developers/back-end-developer)
- [Software developers](https://www.optimizely.com/developers/software-developer)
- [Data engineers](https://www.optimizely.com/developers/data-engineer)
## Documentation and APIs
- [Developer documentation](https://docs.developers.optimizely.com/): Home for all product docs, API references, and SDKs.
- [Full documentation as plain text](https://docs.developers.optimizely.com/llms-full.txt): Machine-readable dump of the entire documentation site.
- [CMS (SaaS and PaaS)](https://docs.developers.optimizely.com/content-management-system/docs/getting-started)
First 59 of 124 lines. 8 spans shown as […] because the words or characters in them are rejected by this site's own style rules; the live file has them.
Parse graded A, 6 of 6
file: https://optimizely.com/llms.txt
Optimizely
Optimizely is a digital experience platform. Optimizely One unifies content management, content marketing, digital asset management, commerce, campaign automation, experimentation, feature management, personalization, customer data, and analytics in a single suite, with an AI layer […] Opal […] that runs agents and virtual
10 sections, 80 links, an Optional section.
Ora's cached score: 85, grade B, scanned 1 November 2026.
The parse
optimizely.com lists 80 links: 80 point at optimizely.com or a relative path, 0 point elsewhere. The hosts it links most: optimizely.com (57), docs.developers.optimizely.com (16), academy.optimizely.com (1), app.optimizely.com (1).
| H2 section | Links |
|---|---|
| Start here | 6 |
| Products | 15 |
| Developers | 10 |
| Documentation and APIs | 16 |
| Learn | 8 |
| Partners | 2 |
| Company | 3 |
| Trust, security, and legal | 8 |
| Support and community | 5 |
| Optional | 7 |
Grade against the llmstxt.org structure
The file passes all six checks. The grade is the count of passed checks: six is A, five is B, four is C, three is D, fewer is F. It measures structure only. Whether any agent reads the file is a separate question, covered on the llms.txt reference.
| Check | Result | Detail |
|---|---|---|
| Starts with an H1 naming the site or project | Pass | H1: Optimizely |
| Has a blockquote summary under the H1 | Pass | Blockquote summary found. |
| Has at least one H2 section that lists links | Pass | 10 H2 sections, 10 with links. |
| At least 80 percent of links point at the same site | Pass | 80 of 80 links stay on optimizely.com (100 percent). |
| Under 100 KB | Pass | 10751 bytes as served. |
| Plain markdown, no HTML | Pass | No HTML document markers in the body. |
Ora's cached score
Ora's cached report for optimizely.com gives it 85 of 100, grade B, scanned on 1 November 2026. Its Access layer, which holds the read-layer checks below, scored 49 of 60 check points. Read from GET ora.ai/api/score/optimizely.com on 5 November 2026. The score is Ora's, not this site's, and the structure grade above is a different measure: it grades the llms.txt file against the llmstxt.org proposal, while Ora's score covers the whole site. Ora's report for optimizely.com has every layer.
| Ora check (Access layer) | Result | Points |
|---|---|---|
| Sitemap exists | Pass | 2 of 2 |
| Content without JavaScript | Partial | 2 of 3 |
| Not blocked by bot detection | Pass | 2 of 2 |
| Markdown URL fallback | Fail | 0 of 2 |
| llms.txt exists | Pass | 1 of 1 |
| llms.txt formatting | Partial | 1 of 2 |
| JSON-LD structured data | Partial | 2 of 4 |
| Metadata completeness | Pass | 2 of 2 |
| llms.txt links resolve | Pass | 2 of 2 |
| Markdown alternate link | Fail | 0 of 1 |
| Redirect hygiene | Pass | 1 of 1 |
| Page token budget | Pass | 1 of 1 |
| Code fence validity | Pass | 1 of 1 |
| Content behind auth | Pass | 2 of 2 |
| OpenAPI spec published | Pass | 7 of 7 |
| Markdown agent docs | Fail | 0 of 1 |
| Markdown negotiation with Vary | Fail | 0 of 1 |
| Markdown for agent user agents | Fail | 0 of 1 |
| Agent crawler reachability | Pass | 2 of 2 |
Linking and the companion file
The home page of optimizely.com does not link the file in its HTML. Ora's lab found (2026-10-19) that 86 percent of llms.txt fetches by agents arrived through a link, so an unlinked file is mostly a file nobody opens. No llms-full.txt was found at the same root.
How it compares
At 10 KB the file is larger than 61 percent of the 2,529 plain-text llms.txt files in this edition, and its 80 links put it ahead of 74 percent of them on link count. The home page declares no generator. Size bucket: 10 to 50 KB. Tranco rank 663. Category: Data & Analytics.
Live file: https://optimizely.com/llms.txt. Read 4 November 2026. If the file has since changed or gone, the live URL is the authority; this page records what the crawl read on that date.
Sources
- optimizely.com llms.txt https://optimizely.com/llms.txt, read 4 November 2026
- llms.txt proposal (llmstxt.org) https://llmstxt.org/, read 4 November 2026
- Tranco list 746WX (crawl universe) https://tranco-list.eu/list/746WX, read 4 November 2026
- Ora: AgentReady launch post (the 86 percent finding) https://ora.ai/blog/agentready-launch, read 4 November 2026
- Ora llms.txt (GET /api/score/{domain} looks up a cached score) https://ora.ai/llms.txt, read 5 November 2026
Last reviewed 5 November 2026