pubmatic.com llms.txt

llms.txt 27 KB, 202 lines

# PubMatic

> Drive measurable advertising performance with PubMatic's AI\-powered, agentic platform […] built for buyers, publishers, and commerce media across CTV and mobile\.

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## Pages
- [About Us](https://admin.corpsite.pubmatic.com/about-us/)
- [Executive Dialogues](https://admin.corpsite.pubmatic.com/executive-dialogues/): Rajeev Goel, Co\-Founder and CEO of PubMatic, connects with top executives from partner companies to share the stories behind the partnerships transforming our industry\.  Leading executives share insights into the key trends shaping digital advertising and how strategic alliances drive success, innovation, and growth\.
- [Video Hub](https://admin.corpsite.pubmatic.com/video-hub/): Explore PubMatic’s Video Hub for thought leadership, demos, and discussions on the technology and trends driving the future of digital advertising\.
- [Resource Hub](https://admin.corpsite.pubmatic.com/resources/): Explore PubMatic’s Resource Hub to access the latest reports, research, and thought leadership shaping the future of programmatic and digital advertising\.
- [Homepage](https://admin.corpsite.pubmatic.com/)

## Blog
- [PubMatic Announces Fraud\-Free Program](https://admin.corpsite.pubmatic.com/blog/pubmatic-announces-fraud-free-program/): PubMatic has no tolerance for fraud on our platform\. We strive to protect the advertiser’s trust by maintaining a clean platform with the highest inventory quality and brand safety standards\.

- [4 Key Takeaways From eMarketer’s Header Bidding For Ad Buyers Report](https://admin.corpsite.pubmatic.com/blog/header-bidding-ad-buyers-report-takeaways/): Based on interviews with more than a dozen thought leaders from leading brands, agencies and ad tech providers, the study offers an overview of the mechanics of header bidding and assesses the standing of advertisers relative to this technology\.

- [Client\-Side or Server\-Side? A False Dichotomy](https://admin.corpsite.pubmatic.com/blog/client-side-server-side-wrappers/): Many publishers will keep a handful of partners in the client\-side solution and migrate other partners to server\-side\. The partners which have been live and doing well in a client\-side wrapper will stay there\. While additional partners are added to their stack through a server\-side solution\. Publishers are activating as many as eight to ten partners in the server\-side\. If you can get more fill without added load on the page, why not? Problem solved? Unfortunately no, this approach misses the mark\.
- [What we learned at Gamesforum London: The App Publishing Market is moving faster than its tools ](https://admin.corpsite.pubmatic.com/blog/what-we-learned-at-gamesforum-london/): At Gamesforum London this year, three conversations crystallized a problem the industry hasn't fully articulated yet: gaming publishers are shifting strategy faster than their monetization platforms can support them\. And it's creating a real opportunity for those paying attention\. Lucia Guarino, Director, Customer Success, Program Management EMEA, reflects on the shift from User Acquisition to Lifetime Value isn't new\. What surprised me was how far it's already gone among gaming studios, how structural that change has become, and how unprepared most platforms are to serve what mobile app publishers need right now\.
- [Premium CTV in APAC Enters the Performance Era: Insights from the CTV Customer Advisory Forum](https://admin.corpsite.pubmatic.com/blog/premium-ctv-in-apac-enters-the-performance-era/): PubMatic's APAC CRO Jason Barnes reflects on the fourth CTV Customer Advisory Forum in Bali, where broadcasters, streamers and buyers from India, Australia, Southeast Asia, China and Japan gathered to discuss what performance really means for premium CTV\. From measurement fragmentation to the agentic demand/supply gap, the linear\-to\-digital bridge, and the deal setup bottleneck still slowing programmatic growth, Jason shares his key takeaways from three days of candid conversation, and why the industry's next […] isn't a platform feature but shared standards for proving performance\. 

## Videos
- [PubMatic \+ Untapped Growth](https://admin.corpsite.pubmatic.com/video/pubmatic-untapped-growth/): Rajeev Goel, Co\-Founder and CEO of PubMatic, with Ryan Ricci, Co\-Founder and Managing Partner of Untapped Growth\.
- [PubMatic \+ Albertsons](https://admin.corpsite.pubmatic.com/video/pubmatic-albertsons/): Rajeev Goel, Co\-Founder and CEO of PubMatic, with Evan Hovorka, VP of Product Innovation at Albertsons\.
- [PubMatic \+ NVIDIA](https://admin.corpsite.pubmatic.com/video/pubmatic-nvidia/): Rajeev Goel, Co\-Founder and CEO of PubMatic, with Jamie Allan, Director of AdTech \& Digital Marketing Industries at NVIDIA\.
- [PubMatic \+ Scope3](https://admin.corpsite.pubmatic.com/video/pubmatic-scope3/): Rajeev Goel, Co\-Founder and CEO of PubMatic, with Brian O’Kelley, Co\-Founder and CEO at Scope3\.
- [PubMatic \+ Butler/Till](https://admin.corpsite.pubmatic.com/video/pubmatic-butler-till/): Rajeev Goel, Co\-Founder and CEO of PubMatic, with Scott Ensign, Chief Strategy Officer at Butler/Till\.

## Case Studies

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