rubiconproject.com llms.txt
In short
rubiconproject.com serves a 6.3 KB llms.txt with 14 H2 sections and 63 links, graded B on the llmstxt.org structure (5 of 6 checks). It lacks same-site links. The home page does not link it, so an agent that does not guess paths will not find it. No llms-full.txt was found. Read 4 November 2026.
llms.txt 6.3 KB, 97 lines
# Magnite: The Largest Independent Sell\-Side Ad Platform
> The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV\.
Generated by Yoast SEO v28.8, this is an llms.txt file, meant for consumption by LLMs.
## Pages
- [About Us](https://www.magnite.com/about-us/)
- [Contact Us](https://www.magnite.com/contact-us/)
- [Purchase Requisition Terms and Conditions](https://www.magnite.com/legal/purchase-requisition-terms-and-conditions/)
- [Legal \& Privacy Policies](https://www.magnite.com/legal/)
- [Buyers](https://www.magnite.com/buyers/)
- [Sellers](https://www.magnite.com/sellers/)
- [Magnite for Every Format](https://www.magnite.com/magnite-for-every-format/)
- [Insights](https://www.magnite.com/insights/)
- [Glossary](https://www.magnite.com/glossary/)
## Posts
- [Decoding the Connected Consumer: Sweden \(Swedish\)](https://www.magnite.com/research/decoding-the-connected-consumer-swedish/): Magnite genomförde en undersökning bland 883 digitalt uppkopplade konsumenter i Sverige för att få en bild av hur de interagerar med medier och reagerar på reklam inom streamingvideo, mobilappar, digitalt ljud och digitala nyheter\.
- [Streams \& Screens: Spain](https://www.magnite.com/research/streams-screens-spain/)
- [Streams \& Screens: India](https://www.magnite.com/research/streams-screens-india/)
- [Streams \& Screens: Hong Kong](https://www.magnite.com/research/streams-screens-hong-kong/)
- [Streams and Screens: South Korea \(Korean\)](https://www.magnite.com/research/streams-and-screens-south-korea-korean/): Magnite의 최신 연구는 한국의 시청자층이 광고 지원형 스트리밍에 어떤 반응을 보이는지 탐색하고, 이것이 시청자들에게 다가가는 좀 더 효과적인 방법을 찾는 광고주들에게 어떤 의미가 있는지 알아봅니다\.
## Awards
- [Built In 100 Best Places to Work in the U\.S\. 2026](https://www.magnite.com/award/built-in-100-best-places-to-work-in-the-u-s-2026/)
- [AdWeek Tech Stack Award 2025](https://www.magnite.com/award/adweek-tech-stack-award-2025/)
- [2025 MarTech Breakthrough Awards](https://www.magnite.com/award/2025-martech-breakthrough-awards/)
- [Built In 100 Best Places to Work in the U\.S\. 2025](https://www.magnite.com/award/builtin-100-best-places-to-work-in-the-us-2025/)
- [builtin 100 Best Places to Work in the U\.S\. 2024](https://www.magnite.com/award/builtin-best-places-to-work-2024/)
## Resources
- [Agentic Advertising: From Agents to Orchestration](https://www.magnite.com/resource/agentic-advertising-from-agents-to-orchestration/)
- [Hybrid Infrastructure](https://www.magnite.com/resource/hybrid-infrastructure/)
- [Political Inventory](https://www.magnite.com/resource/political-inventory/)
- [Simplifying CTV Campaigns with AI](https://www.magnite.com/resource/simplifying-ctv-campaigns-with-ai/)
- [Curation](https://www.magnite.com/resource/curation/)
## Team Members
- [Brian Gephart](https://www.magnite.com/leadership/brian-gephart/)
- [Brian Gephart](https://www.magnite.com/leadership/brian-gephart/)
- [Brian Gephart](https://www.magnite.com/leadership/brian-gephart/)
- [Brian Gephart](https://www.magnite.com/leadership/brian-gephart/)
- [Katie Evans](https://www.magnite.com/leadership/katie-evans/)
## Terms
- [Yield Optimization](https://www.magnite.com/term/yield-optimization/): The process of maximizing revenue from ad inventory by adjusting pricing strategies and inventory allocation\.
- [Yield Management](https://www.magnite.com/term/yield-management/): Strategies used by publishers to maximize revenue from their ad inventory by adjusting prices and inventory allocation\.
- [Whitelist](https://www.magnite.com/term/whitelist/): A list of approved websites or apps where an advertiser permits their ads to be displayed\.
- [Video on Demand \(VOD\)](https://www.magnite.com/term/video-on-demand-vod/): A system that enables users to stream or download video content whenever they choose rather than at a scheduled broadcast time\.
- [Video Completion Rate \(VCR\)](https://www.magnite.com/term/video-completion-rate-vcr/): The percentage of video ads that were played in their entirety compared to the number of times they were started\.
## Tags
- [Streaming](https://www.magnite.com/tag/streaming/)
- [CTV](https://www.magnite.com/tag/ctv/)
- [Media buying](https://www.magnite.com/tag/media-buying/)
- [Buyers](https://www.magnite.com/tag/buyers/)
- [Sellers](https://www.magnite.com/tag/sellers/)
## Countries
- [USA](https://www.magnite.com/publisher-country/usa/)
- [Canada](https://www.magnite.com/publisher-country/canada/)
- [SG](https://www.magnite.com/publisher-country/sg/)
- [EU](https://www.magnite.com/publisher-country/eu/)
- [ID](https://www.magnite.com/publisher-country/id/)
## Types
- [Creative](https://www.magnite.com/publisher-type/creative/)
## Ad Formats
First 70 of 97 lines.
Parse graded B, 5 of 6
file: https://rubiconproject.com/llms.txt
Magnite: The Largest Independent Sell\-Side Ad Platform
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV\.
14 sections, 63 links, an Optional section.
Ora's cached score: not scored (read 5 November 2026).
The parse
rubiconproject.com lists 63 links: 0 point at rubiconproject.com or a relative path, 63 point elsewhere. The hosts it links most: magnite.com (63).
| H2 section | Links |
|---|---|
| Pages | 9 |
| Posts | 5 |
| Awards | 5 |
| Resources | 5 |
| Team Members | 5 |
| Terms | 5 |
| Tags | 5 |
| Countries | 5 |
| Types | 1 |
| Ad Formats | 2 |
| Industries | 5 |
| Creative Formats \(Rich Media\) | 5 |
| Creative Formats \(Video\) | 5 |
| Optional | 1 |
Grade against the llmstxt.org structure
The file passes 5 of 6 checks and fails 1: at least 80 percent of links point at the same site. The grade is the count of passed checks: six is A, five is B, four is C, three is D, fewer is F. It measures structure only. Whether any agent reads the file is a separate question, covered on the llms.txt reference.
| Check | Result | Detail |
|---|---|---|
| Starts with an H1 naming the site or project | Pass | H1: Magnite: The Largest Independent Sell\-Side Ad Platform |
| Has a blockquote summary under the H1 | Pass | Blockquote summary found. |
| Has at least one H2 section that lists links | Pass | 14 H2 sections, 14 with links. |
| At least 80 percent of links point at the same site | Fail | 0 of 63 links stay on rubiconproject.com (0 percent). |
| Under 100 KB | Pass | 6420 bytes as served. |
| Plain markdown, no HTML | Pass | No HTML document markers in the body. |
Ora's cached score
Not scored by Ora. GET ora.ai/api/score/rubiconproject.com answered 404 DOMAIN_NOT_SCANNED on 5 November 2026, so Ora holds no cached score for this domain. This site asked for a cached score only and never requested a scan. A scan by the site's owner would add one.
Linking and the companion file
The home page of rubiconproject.com does not link the file in its HTML. Ora's lab found (2026-10-19) that 86 percent of llms.txt fetches by agents arrived through a link, so an unlinked file is mostly a file nobody opens. No llms-full.txt was found at the same root.
How it compares
At 6.3 KB the file is larger than 43 percent of the 2,529 plain-text llms.txt files in this edition, and its 63 links put it ahead of 67 percent of them on link count. The home page declares a WordPress generator. Size bucket: 2 to 10 KB. Tranco rank 333. Category: Top 10,000, no category.
Live file: https://rubiconproject.com/llms.txt. Read 4 November 2026. If the file has since changed or gone, the live URL is the authority; this page records what the crawl read on that date.
Sources
- rubiconproject.com llms.txt https://rubiconproject.com/llms.txt, read 4 November 2026
- llms.txt proposal (llmstxt.org) https://llmstxt.org/, read 4 November 2026
- Tranco list 746WX (crawl universe) https://tranco-list.eu/list/746WX, read 4 November 2026
- Ora: AgentReady launch post (the 86 percent finding) https://ora.ai/blog/agentready-launch, read 4 November 2026
- Ora llms.txt (GET /api/score/{domain} looks up a cached score) https://ora.ai/llms.txt, read 5 November 2026
Last reviewed 5 November 2026