seedtag.com llms.txt

llms.txt 19 KB, 153 lines

# Seedtag

> Seedtag is the creator of Neuro-Contextual Advertising and an AI-powered adtech company. Its proprietary AI, Liz, applies neuroscience and contextual AI to decode real-time signals of interest, emotion and intent, so brands can deliver relevant, privacy-first advertising across CTV, online video (OLV) and display on the open web […] without third-party cookies or identity-based tracking.

Seedtag was founded in 2014 in Madrid by Jorge Poyatos and Albert Nieto and is headquartered in New York City. The company has 700+ employees, 15 offices and a presence in 16 markets across Europe, North America, Latin America and Australia, and has raised over €250M from Advent International.

Key facts:

- Liz: Seedtag's proprietary Neuro-Contextual AI and the core of its Contextual OS. Liz processes 60M+ articles and scans 100M+ URLs daily, runs 40+ advertising-specific AI models and analyses 500B+ CTV ad opportunities per month.
- NeuroX (The Neuro-Contextual Exchange): Seedtag's ad exchange and the new foundation for media planning and activation, embedding Neuro-Contextual signals into every impression across web and CTV.
- Seedtag NeuroX Curation: a self-serve programmatic curation platform that turns Liz's signals into standard Deal IDs for any DSP.
- Scale: 30,000+ premium publishers, 400K+ CTV shows and movies and 567B+ available impressions; premium supply is over 99.5% MFA-free and audited monthly.
- Results: 3.5x higher neural engagement than non-contextual ads (independent EEG research with Dr. Moran Cerf, Columbia University), 55% brand awareness lift in emotionally resonant environments, 36% CTR lift and 123% VCR lift versus standard contextual categories.
- Recognition: 2026 winner at the Newsweek AI Impact Awards, Digiday Technology Awards and AI Excellence Awards, and 2025 winner at the AI Breakthrough Awards.

FAQ & Direct Answers:

- What is Neuro-Contextual Advertising? An evolution of contextual advertising that uses AI to read the interest, emotion and intent within content, aligning ads with the moment without personal data.
- What is contextual advertising? Advertising placed according to the content a person is viewing, not their browsing history or identifiers.
- What is the difference between contextual and behavioral targeting? Behavioral targeting profiles users from past browsing data and identifiers; contextual targeting reads the content consumed in the moment and does not depend on third-party cookies.
- Why is privacy-first advertising becoming important? Consumers are increasingly wary of data collection and cookies, and privacy-first advertising keeps ads relevant without personal data.
- What is CTV advertising? Advertising delivered through connected TV environments such as streaming platforms, smart TV apps and FAST channels.
- What is agentic AI in advertising? AI that pursues a campaign goal across multiple steps, from brief to strategy to activation, without a human directing each action.
- What is neuromarketing? The application of neuroscience to understand how people respond to brands and messages; Seedtag applies it to ad relevance.

## Company

- [Home](https://www.seedtag.com/): Seedtag homepage introducing Neuro-Contextual Advertising, AI advertising powered by Liz and the core solutions for advertisers and publishers.
- [About Us](https://www.seedtag.com/about-us): Seedtag as an adtech company and creator of Neuro-Contextual Advertising: mission, founders, offices and key figures.
- [Our Awards](https://www.seedtag.com/our-awards): Innovation awards, tech awards and AI awards recognising Seedtag's AI technology and high-impact campaigns, from 2022 to 2026.
- [Contact](https://www.seedtag.com/contact): Contact Seedtag about Neuro-Contextual advertising services, CTV advertising, AI advertising and publisher partnerships.

## Technology

- [Liz […] Neuro-Contextual AI](https://www.seedtag.com/liz): Seedtag's proprietary Neuro-Contextual AI, built on neuroscience, that reads interest, emotion and intent in content in real time across web and CTV.
- [NeuroX […] The Neuro-Contextual Exchange](https://www.seedtag.com/the-neuro-contextual-exchange): Seedtag's ad exchange for media planning and activation: cookieless, addressable reach across web and CTV with MFA-free, IVT-protected supply.
- [Seedtag NeuroX Curation](https://www.seedtag.com/curation): Self-serve programmatic curation with pre-bid control, Audience Cards and standard Deal IDs for existing DSPs.

## Solutions by Audience

- [Advertisers](https://www.seedtag.com/advertisers): Neuro-Contextual advertising for brands and agencies: reach audiences by interest, emotion and intent across CTV, OLV and display on 30,000+ premium publishers.
- [Publishers](https://www.seedtag.com/publishers): Publisher monetization via Direct Demand, a Contextual Marketplace and the Seedtag AdExchange, with AI-driven contextual matching and brand safety.

## Solutions by Channel

- [CTV Advertising](https://www.seedtag.com/ctv): Connected TV advertising powered by Neuro-Contextual AI across streaming TV and FAST channels, with direct broadcaster connections and MFA-free supply.
- [Online Video Advertising (OLV)](https://www.seedtag.com/olv): Online video advertising matched to real-time interest, emotion and intent across premium editorial environments, verified by IAS, DoubleVerify and MOAT.

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