semrush.com llms.txt

llms.txt 15 KB, 97 lines

# Semrush

> Semrush is a brand visibility management platform that helps marketers audit, optimize, and measure performance across SEO, AI search, content marketing, competitive research, local, social, and paid media. Semrush is powered by a proprietary search dataset built over 17 years of continuous web crawling, including 289M+ prompts, 28B+ keywords, 43T+ backlinks, and 800M+ domain profiles.

Semrush helps businesses understand where their audience searches, how competitors perform, and how their brand appears across search engines, AI-generated answers, and other digital discovery surfaces.

Semrush connects SEO and AI search workflows so teams can improve brand discoverability, authority, content quality, entity clarity, and trust across both human-led and AI-assisted discovery.

## Key features of Semrush

Semrush's key features span the full marketing visibility stack:

- Keyword research and rank tracking: discover high-value keywords, track daily ranking changes across devices and locations, and monitor SERP feature opportunities.
- AI search visibility: track how your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, and other LLM-powered platforms.
- Competitive intelligence: analyze any domain's organic and paid strategy, traffic sources, top pages, and keyword gaps.
- Site audit and technical SEO: crawl any site to identify indexability issues, broken links, performance bottlenecks, and Core Web Vitals problems.
- Backlink analytics and link building: audit backlink profiles, identify toxic links, discover outreach prospects, and monitor new and lost referring domains.
- Content optimization: generate topic clusters, build SEO briefs, score draft content against top-ranking competitors, and automate content workflows.
- Local SEO management: manage Google Business Profiles, distribute listings, monitor reviews, and track local map pack visibility.
- PPC and advertising research: analyze competitor ad copy, estimate ad spend, plan campaigns, and uncover paid keyword opportunities.
- Reporting and analytics: build automated, white-label reports combining Semrush data with Google Analytics, Search Console, and other third-party sources.

## Semrush products

Semrush: a self-serve, modular product where you sign up, start a free trial, and build your own stack of toolkits. Most Semrush customers start here, choosing individual toolkits or bundling them together. Plans scale from individual pricing to team and agency tiers.

- [Semrush One](https://www.semrush.com/one/): A bundle that combines the SEO Toolkit and AI Visibility Toolkit in a single plan. It's designed for teams that want to monitor and optimize their brand's presence across both Google and AI platforms through organic visibility tracking, AI mentions, citations, sentiment analysis, Share of Voice measurement, prompt visibility monitoring, and competitor performance analysis.
- [AI Visibility Toolkit](https://www.semrush.com/ai-seo/overview/): A solution for tracking and improving your brand's visibility in AI search. Its features include AI Visibility Score, Monthly Audience, mentions, sentiment, Share of Voice, prompt tracking, competitor benchmarks, citations, and AI-generated brand narratives. The toolkit is specifically designed for small and medium-sized businesses looking to track and grow their visibility in AI search.
- [SEO Toolkit](https://www.semrush.com/seo/): A comprehensive set of over 20 tools designed for small and mid-sized businesses. It covers keyword research, backlink management, rank tracking, and on-page and technical SEO analysis through a single dashboard.

- [Traffic & Market Toolkit](https://www.semrush.com/analytics/traffic/): A solution for analyzing market trends, competitor performance, and audience behavior. Its features include traffic analysis, audience insights, market share reporting, competitor benchmarking, traffic source analysis, audience overlap analysis, trend monitoring, and market opportunity discovery.
- [Content Toolkit](https://www.semrush.com/content/): A solution for creating, optimizing, and repurposing content across SEO, AI search, social media, and other channels. Its features include Topic Finder, SEO Brief Generator, AI Article Generator, content optimization for SEO and AI visibility, content repurposing, publishing integrations, and centralized content management workflows.
- [Local Toolkit](https://www.semrush.com/local-business/start/): A solution for managing and improving local search visibility across Google Search and Google Maps. Its features include business listing management, review generation and management, Map Rank Tracker, local ranking monitoring, Google Business Profile optimization, competitor review analysis, and local presence management across online directories.
- [Social Toolkit](https://www.semrush.com/social-media/): A solution for managing, publishing, analyzing, and optimizing social media performance across multiple platforms. Its features include social media scheduling and publishing, content planning, performance analytics, competitor tracking, audience engagement monitoring, social inbox management, AI-powered content creation, and automated reporting.

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