Agent Ready HTML

Adobe Brand Visibility (formerly LLM Optimizer): vendor profile

In short

Optimize at Edge serves optimized HTML to AI agents only, naming ChatGPT, Perplexity and Claude, and passes URLs with no deployed opportunity through unchanged. Routing has to sit on the outermost CDN, and WAF rules must allowlist the AdobeEdgeOptimize/1.0 user agent. business.adobe.com did not answer the crawl user agent on 2026-11-05.

At a glance

standards.txt adobe-brand-visibility

llms-txt               = no statement
markdown-negotiation   = no statement
markdown-twin          = no statement
initial-html           = supports
real-404               = no statement
vary-accept            = no statement

1 supports, 0 partial or announced, 5 no statement.

Adobe Brand Visibility Host, CDN or edge product

Adobe product whose Optimize at Edge feature routes AI agent traffic at the CDN to pre-rendered or rewritten HTML, so JavaScript-heavy pages and added summaries reach agents without changes in the CMS.

Type
Host, CDN or edge product
Operator, as the facts below state it
Adobe
Home page
business.adobe.com/products/brand-visibility.html, no answer within 25 seconds on 2026-11-05
Last read
5 November 2026

What it does for this layer

  • Adobe describes Optimize at Edge as a capability of Adobe Brand Visibility that serves AI-friendly changes to LLM user agents at the CDN layer, with no authoring changes in the CMS. [primary source] source, read 5 November 2026.
  • Adobe says Optimize at Edge serves the optimized HTML only to AI agents, with no change for human visitors or search engine bots. [primary source] source, read 5 November 2026.
  • Adobe lists ChatGPT, Perplexity and Claude as the agents Optimize at Edge delivers to. [primary source] source, read 5 November 2026.
  • Routing for Optimize at Edge has to sit on the outermost CDN; AEM Cloud Service customers on the Adobe-managed Fastly set it up in the product, and other CDNs need their own routing rules. [primary source] source, read 5 November 2026.
  • Sites with WAF or bot rules must allowlist the AdobeEdgeOptimize/1.0 user agent, optionally checked with an x-edgeoptimize-fetcher-key header. [primary source] source, read 5 November 2026.
  • Adobe's Recover Content Visibility opportunity pre-renders pages so agents that do not run JavaScript get the full text, and Adobe argues in its FAQ that this restores parity rather than cloaking. [primary source] source, read 5 November 2026.
  • Adobe states that Optimize at Edge works with any front end and is not limited to sites on Adobe's Edge Delivery Services. [primary source] source, read 5 November 2026.

Products and plans

Plans and prices as the vendor's own pages showed them on the date read.
ProductWhat it isPriceAs ofSource
Adobe Brand VisibilityAI visibility product with opportunity reports and Optimize at Edge deployment to agent traffic.No price on the pages read
Optimize at EdgeCDN-layer routing of LLM user agents to pre-rendered or rewritten HTML.No price on the pages read

Standards

The six standards this site tracks; no statement means the pages read said nothing.
StandardStatusWhat the vendor's pages saySource
llms-txtno statementNo llms.txt feature on the Optimize at Edge page.none
markdown-negotiationno statementOptimize at Edge serves HTML chosen by user agent, not markdown by Accept header.none
markdown-twinno statementNo markdown copies on the page read.none
initial-htmlsupportsPre-rendered HTML snapshots go to agent traffic at the edge.source
real-404no statementNot covered on the page read.none
vary-acceptno statementRouting is by user agent; Vary is not covered on the page read.none

Checks on its own site

Plain-fetch checks ran on https://business.adobe.com/products/brand-visibility.html; the Ora and Cloudflare scores cover the whole host business.adobe.com.

Readings of business.adobe.com, the vendor's own website, which describe that site and not the product.
ReadingResultDate
Plain fetch of the home pageNo reading: the home page request failed or timed out.2026-11-05
Ora score, cachedNot available: GET /api/score returned 404 DOMAIN_NOT_SCANNED2026-11-05
Cloudflare keyless scanNot available: scanner could not fetch the site: HTTP 520 <none>2026-11-05

What it does not do

  • Optimize at Edge does not act on pages until an opportunity is deployed for that URL. source, read 5 November 2026.

Related pages on this site

Sources

  1. Adobe Brand Visibility (formerly LLM Optimizer): home page https://business.adobe.com/products/brand-visibility.html, read 5 November 2026
  2. Optimize at Edge | Adobe Brand Visibility https://experienceleague.adobe.com/en/docs/brand-visibility/using/resources/optimize-at-edge/overview, read 5 November 2026

Last reviewed 5 November 2026