Ghost: vendor profile

In short

Ghost added llms.txt and markdown copies on 2026-07-16, off by default for sites that existed before. Ghost(Pro) sites got the feature at once, and a self-hosted install had to update first. Paid and members-only posts stay out of both files apart from a title and excerpt, and private sites serve neither.

At a glance

standards.txt ghost

llms-txt               = supports
markdown-negotiation   = no statement
markdown-twin          = supports
initial-html           = no statement
real-404               = no statement
vary-accept            = no statement

2 supports, 0 partial or announced, 4 no statement.

Ghost Content management system

Open-source publishing platform for blogs and newsletters. Since July 2026 Ghost can write /llms.txt and serve a markdown copy of each public post at its URL plus .md, switched on under Settings, Meta data.

Type: Content management system
Home page: ghost.org, answered HTTP 200 on 2026-11-05
Last read: 5 November 2026

What it does for this layer

Ghost's changelog entry "Optimize your site for AI search", dated 2026-07-16, added built-in tools that generate llms.txt and markdown versions of public content. [primary source, 2026-07-16] source, read 5 November 2026.
With the feature on, Ghost writes llms.txt at the domain root and serves a post as markdown when .md is appended to its URL. [primary source] source, read 5 November 2026.
Ghost includes only public content: members-only and paid posts appear with their public title and excerpt, and private sites serve neither file. [primary source] source, read 5 November 2026.
Ghost turned the llms.txt and markdown feature off by default for existing sites; owners switch it on under Settings, Meta data. [primary source] source, read 5 November 2026.
Self-hosted Ghost installs get the llms.txt and markdown feature only after updating to the latest version, while Ghost(Pro) sites have it at once. [primary source] source, read 5 November 2026.
Ghost automatically includes structured data in all posts and pages. [primary source] source, read 5 November 2026.
Ghost creates and updates an XML sitemap automatically and adds canonical tags across the site. [primary source] source, read 5 November 2026.
Ghost fills empty post metadata with data from the page content as a fallback. [primary source] source, read 5 November 2026.
Ghost describes itself as open source, independent and funded entirely by its users. [vendor claim] source, read 5 November 2026.

Products and plans

Plans and prices as the vendor's own pages showed them on the date read.
Product	What it is	Price	As of	Source
Ghost (self-hosted)	Open-source Node.js publishing platform with themes rendered on the server.	No price on the pages read
Ghost(Pro)	Managed hosting of Ghost by the Ghost Foundation, with Starter, Publisher, Business and Custom plans.	No price on the pages read

Standards

The six standards this site tracks; no statement means the pages read said nothing.
Standard	Status	What the vendor's pages say	Source
llms-txt	supports	Ghost writes llms.txt at the root once the GEO setting is on.	source
markdown-negotiation	no statement	The changelog describes .md URLs, not Accept-header negotiation.	none
markdown-twin	supports	Appending .md to a public post URL returns markdown when the setting is on.	source
initial-html	no statement	Theme rendering is server-side in Ghost's architecture; no page read states it in these words.	none
real-404	no statement	Not covered in the pages read.	none
vary-accept	no statement	Not covered in the pages read.	none

Checks on its own site

Readings of ghost.org, the vendor's own website, which describe that site and not the product.
Reading	Result	Date
Home page request	HTTP 200; H1 in the initial HTML: yes; 719 words; 1 JSON-LD block	2026-11-05
Request with Accept: text/markdown	HTTP 200, text/html, Vary: Accept-Encoding	2026-11-05
/llms.txt at the host root	HTTP 404, text/html, 51 KB	2026-11-05
A made-up path	HTTP 404	2026-11-05
Ora score, cached	70, grade B	2026-11-01
Cloudflare keyless scan	20, L1 Basic Web Presence	2026-11-05
Shared crawl row	Tranco rank 4,363; home page HTTP 200; H1 in the HTML: yes; 920 words; JSON-LD types: WebSite; answers markdown: no; made-up path HTTP 404; llms.txt valid: no	2026-11-04

What it does not do

Ghost leaves the AI files off for sites that existed before the July 2026 release until an owner turns them on.

Related pages on this site

Sources

Ghost: The best open source blog & newsletter platform https://ghost.org/, read 5 November 2026
Optimize your site for AI search https://ghost.org/changelog/geo/, read 5 November 2026
SEO in Ghost https://ghost.org/help/seo/, read 5 November 2026

Last reviewed 5 November 2026