Agent Ready HTML

Scrunch: vendor profile

In short

Scrunch, a Sitecore company since the announcement of 2026-06-03, sells AXP only under Enterprise contracts, and its $250-a-month Core plan leaves AXP out. Universal mode strips analytics scripts and tracking pixels from the copy agents get. scrunch.com served its own 16,462-byte llms.txt on 2026-11-05 although its help center says AXP does not use one by default.

At a glance

standards.txt scrunch

llms-txt               = partial
markdown-negotiation   = no statement
markdown-twin          = no statement
initial-html           = partial
real-404               = no statement
vary-accept            = no statement

0 supports, 2 partial or announced, 4 no statement.

Scrunch Host, CDN or edge product

AI search visibility platform owned by Sitecore since June 2026. Its AXP product sits at the CDN and serves AI agents a simplified, JavaScript-free HTML copy of existing pages while people get the normal site; AXP is sold only on Enterprise contracts.

Type
Host, CDN or edge product
Operator, as the facts below state it
Sitecore
Home page
scrunch.com, answered HTTP 200 on 2026-11-05
Last read
5 November 2026

What it does for this layer

  • Sitecore announced from New York on 2026-06-03 that it had acquired Scrunch, and the release signs Chris Andrew as CEO of Scrunch, a Sitecore company. [primary source, 2026-06-03] source, read 5 November 2026.
  • In the acquisition release Sitecore says an Akamai study of AXP-enabled pages against comparable pages without AXP found a 364% rise in how often Akamai showed up in AI answers to non-branded prompts. [vendor claim, 2026-06-03] source, read 5 November 2026.
  • Scrunch's Core plan cost $250 a month on 2026-11-05 for 125 tracked prompts, 5,000 AI responses a month, 5 site audits a month and four answer engines (ChatGPT, Perplexity, Google AI Overviews, Copilot), with a 7-day free trial. [primary source, 2026-11-05] source, read 5 November 2026.
  • AXP appears only in the Enterprise column of Scrunch's pricing, a custom-priced tier that also adds nine answer engines, API and MCP access and SAML or OIDC single sign-on. [primary source, 2026-11-05] source, read 5 November 2026.
  • In a post of 2026-07-08 Scrunch CEO Chris Andrew recast the whole product as an Agent Experience Platform and launched two monitoring features, Signals and Explorer, in beta for customers on every plan. [primary source, 2026-07-08] source, read 5 November 2026.
  • Scrunch's Universal Optimization mode strips analytics scripts, tracking pixels, layout shells and lazy-loaded UI from the agent-facing copy, fixes heading order and landmarks, and prerenders the pages agents request most while rendering the rest on demand. [primary source, 2026-07-08] source, read 5 November 2026.
  • Scrunch's Adaptive Optimization mode goes further than Universal, applying approved Site Optimization recommendations to the agent copy and rewriting that content every week as the tracking data changes. [primary source, 2026-07-08] source, read 5 November 2026.
  • Scrunch's Site Optimization gives page-by-page fixes without any CDN integration and can hand them off as a ticket, a push to the CMS, delivery at the edge, or a Markdown export meant for a coding agent. [primary source, 2026-07-08] source, read 5 November 2026.
  • Scrunch's help center lists Cloudflare, Akamai and AWS CloudFront as the edges AXP deploys on, and states that AXP is sold separately from its Monitoring and Insights platform. [primary source] source, read 5 November 2026.
  • Scrunch describes AXP's agent copy as HTML, usually much simplified, returned at the CDN layer; nothing in the AXP article says it serves markdown or reacts to an Accept header. [primary source] source, read 5 November 2026.
  • AXP's bot classifier sorts AI traffic by platform and by purpose, separating training collection, search indexing and real-time retrieval, so routing rules can treat a live answer fetch differently from a training crawl. [primary source] source, read 5 November 2026.
  • Scrunch's help center says AXP does not use llms.txt by default and that Scrunch generates and serves one on request, which it calls optional. [primary source] source, read 5 November 2026.
  • On 2026-11-05 scrunch.com served its own 16,462-byte llms.txt, its home page answered Accept: text/markdown with HTML, and a made-up path returned a 222-byte 404. [observed, 2026-11-05] source, read 5 November 2026.

Products and plans

Plans and prices as the vendor's own pages showed them on the date read.
ProductWhat it isPriceAs ofSource
Scrunch CoreAI search monitoring for one brand: tracked prompts, responses from four answer engines, site audits and bot traffic.From USD 250
per month, Core plan, 7-day free trial		2026-11-05source
Scrunch Enterprise with AXPCustom contract that adds AXP, the agent-facing HTML layer at the CDN, plus API, MCP and SSO.Quote on request
AXP listed only under Enterprise		2026-11-05source

Standards

The six standards this site tracks; no statement means the pages read said nothing.
StandardStatusWhat the vendor's pages saySource
llms-txtpartialScrunch's help center says AXP does not use llms.txt by default and generates one on request; scrunch.com nonetheless serves its own file.source
markdown-negotiationno statementNo statement found; the AXP article describes HTML chosen by agent detection at the CDN, not by Accept.source
markdown-twinno statementNo per-page .md output found; the only Markdown mentioned is an export of recommendations for coding agents.none
initial-htmlpartialAXP serves JavaScript-free HTML to detected agents, prerendering the most requested pages, on Enterprise plans only.source
real-404no statementNo statement found in the AXP help article or the July 2026 AXP post.none
vary-acceptno statementNo statement found; AXP routes by user agent, and no Vary header is documented.none

Checks on its own site

Readings of scrunch.com, the vendor's own website, which describe that site and not the product.
ReadingResultDate
Home page requestHTTP 200; H1 in the initial HTML: yes; 5,987 words; 0 JSON-LD blocks2026-11-05
Request with Accept: text/markdownHTTP 200, text/html, Vary: accept-encoding2026-11-05
/llms.txt at the host rootHTTP 200, text/plain, 16 KB, starts with an H12026-11-05
A made-up pathHTTP 4042026-11-05
Ora score, cached55, grade C2026-09-16
Cloudflare keyless scan20, L1 Basic Web Presence2026-11-05
Shared crawl rowoutside the ranked slice; home page HTTP 200; H1 in the HTML: yes; 5,233 words; JSON-LD types: none; answers markdown: no; made-up path HTTP 404; llms.txt valid: yes2026-11-04

What it does not do

  • AXP is not part of Scrunch's $250-a-month Core plan; only custom Enterprise contracts include it.
  • Signals and Explorer, the beta features of July 2026, watch how answer engines describe a brand and change nothing an agent fetches from the site.

Related pages on this site

Sources

  1. Scrunch: home page https://scrunch.com/, read 5 November 2026
  2. Sitecore acquires Scrunch to help brands influence discovery and buying decisions in the AI-search era https://www.sitecore.com/company/newsroom/press-releases/2026/06/sitecore-acquires-scrunch-to-help-brands-influence-discovery--and-buying-decisions, read 5 November 2026
  3. Scrunch pricing https://scrunch.com/pricing, read 5 November 2026
  4. The next chapter for Scrunch and the future of agent experience https://scrunch.com/blog/agent-experience-platform/, read 5 November 2026
  5. Agent Experience Platform (AXP), Scrunch Help Center https://helpcenter.scrunchai.com/en/articles/13656392-agent-experience-platform-axp, read 5 November 2026
  6. How AXP Serves Content to AI Agents, Scrunch Help Center https://helpcenter.scrunchai.com/en/articles/12845899-how-axp-serves-content-to-ai-agents, read 5 November 2026
  7. scrunch.com llms.txt, markdown and 404 checks (observed) https://scrunch.com/llms.txt, read 5 November 2026

Last reviewed 5 November 2026