Squarespace: vendor profile
In short
Squarespace generates structured data and the sitemap, and owners can edit neither. Its llms.txt stays off until an owner types text into the SEO Settings tab, and support will not advise on the contents. A checkbox adds robots.txt rules for 26 named AI crawlers, sitewide. Basic costs $12 a month paid annually.
At a glance
standards.txt squarespace
llms-txt = partial
markdown-negotiation = no statement
markdown-twin = no statement
initial-html = supports
real-404 = no statement
vary-accept = no statement
1 supports, 1 partial or announced, 4 no statement.
Squarespace Site builder
Squarespace is a hosted site builder that writes structured data, a sitemap and robots.txt for every site, offers an owner-written llms.txt on version 7.1 sites that is off by default, and a checkbox to block known AI crawlers.
- Type
- Site builder
- Home page
- www.squarespace.com, answered HTTP 200 on 2026-11-05
- Last read
- 5 November 2026
What it does for this layer
- Squarespace says it was founded in 2003 in a University of Maryland dorm room, has a team of more than 1,760, and lists offices in New York, Dublin and Aveiro, Portugal. [primary source] source, read 5 November 2026.
- On 2026-11-05 the Squarespace pricing page showed Basic at $12 a month paid annually or $19 paid monthly, Core at $17 or $27 and Advanced at $25 or $36, with a 14-day free trial. [primary source, 2026-11-05] source, read 5 November 2026.
- Squarespace's llms.txt is disabled by default on version 7.1 sites; the owner turns it on by typing text into the LLMS.txt tab of SEO Settings in the SEO/AI Visibility panel. [primary source] source, read 5 November 2026.
- Squarespace support declines to advise on what to put in llms.txt, calling it a proposed standard still in development. [primary source] source, read 5 November 2026.
- Squarespace generates structured data with blog post, event, local business, organization, product and website schemas, and site owners can neither edit nor remove those schemas. [primary source] source, read 5 November 2026.
- Squarespace says every page and collection item gets a static URL and that it marks up headings and other key text so search engines can read the page structure. [primary source] source, read 5 November 2026.
- A Squarespace sitemap.xml cannot be edited, leaves out code block content and disabled pages, does not exist for trial sites or parking pages, and picks up content changes within an hour to 24 hours. [primary source] source, read 5 November 2026.
- Squarespace's Block known artificial intelligence crawlers checkbox under Settings, Crawlers is unchecked by default and, once checked, writes robots.txt rules for 26 named bots including GPTBot, ClaudeBot, Google-Extended and Applebot-Extended. [primary source] source, read 5 November 2026.
- Squarespace's AI crawler request applies to the whole site, since the help center says it cannot be limited to chosen pages. [primary source] source, read 5 November 2026.
- The Squarespace default 404 page (Pages, System Pages, 404 Page) links to the homepage and site search, and the help center warns that a custom 404 page can raise a Soft 404 alert in Google Search Console unless it is set to noindex. [primary source] source, read 5 November 2026.
- A made-up path on www.squarespace.com drew HTTP 404 and a 365,978-byte HTML page when fetched with curl 8.7.1 on 2026-11-05. [observed, 2026-11-05] source, read 5 November 2026.
- Squarespace's AI Visibility tool runs prompts on version 7.1 sites in English on every website plan, with the number of AI credits set by the plan. [primary source] source, read 5 November 2026.
Products and plans
| Product | What it is | Price | As of | Source |
|---|---|---|---|---|
| Squarespace website plans | Hosted Squarespace sites on Basic, Core or Advanced plans. | From USD 12 Basic, per month paid annually; $19 paid monthly | 2026-11-05 | source |
Standards
| Standard | Status | What the vendor's pages say | Source |
|---|---|---|---|
| llms-txt | partial | Version 7.1 sites can publish an llms.txt the owner writes in SEO Settings; the file is disabled by default. | source |
| markdown-negotiation | no statement | No statement found in the llms.txt, SEO, sitemap or AI search help articles; www.squarespace.com answered Accept: text/markdown with text/html in the shared crawl of 2026-11-04. | none |
| markdown-twin | no statement | No statement about per-page markdown found in the Squarespace help articles on llms.txt, SEO and AI search. | none |
| initial-html | supports | Squarespace says it formats each site's code so search engines can read and index it, with headings and key text tagged. | source |
| real-404 | no statement | The 404 article describes the 404 message and Soft 404 alerts but not the status code; www.squarespace.com returned 404 for a made-up path on 2026-11-05. | source |
| vary-accept | no statement | No statement found; Squarespace documents no markdown negotiation. | none |
Checks on its own site
| Reading | Result | Date |
|---|---|---|
| Home page request | HTTP 200; H1 in the initial HTML: yes; 2,412 words; 5 JSON-LD blocks | 2026-11-05 |
| Request with Accept: text/markdown | HTTP 200, text/html, Vary: Accept-Encoding | 2026-11-05 |
| /llms.txt at the host root | HTTP 200, text/plain, 2.4 KB, starts with an H1 | 2026-11-05 |
| A made-up path | HTTP 404 | 2026-11-05 |
| Ora score, cached | 67, grade C | 2026-10-06 |
| Cloudflare keyless scan | 20, L1 Basic Web Presence | 2026-11-05 |
| Shared crawl row | Tranco rank 593; home page HTTP 200; H1 in the HTML: yes; 3,979 words; JSON-LD types: WebSite, Organization, LocalBusiness, HowTo, FAQPage; answers markdown: no; made-up path HTTP 404; llms.txt valid: yes | 2026-11-04 |
What it does not do
- Squarespace lets no one edit sitemap.xml or a page's source code, or remove the automatic structured data schemas.
Related pages on this site
Sources
- Squarespace: home page https://www.squarespace.com/, read 5 November 2026
- About Us | Squarespace https://www.squarespace.com/about/company, read 5 November 2026
- Squarespace Pricing Plans & Features https://www.squarespace.com/pricing, read 5 November 2026
- Create an llms.txt file | Squarespace Help Center https://support.squarespace.com/api/v2/help_center/en-us/articles/47434125611277.json, read 5 November 2026
- How does Squarespace optimize my site for search results | Squarespace Help Center https://support.squarespace.com/api/v2/help_center/en-us/articles/206744067.json, read 5 November 2026
- View your site map | Squarespace Help Center https://support.squarespace.com/api/v2/help_center/en-us/articles/206543547.json, read 5 November 2026
- Request that AI models exclude your site | Squarespace Help Center https://support.squarespace.com/api/v2/help_center/en-us/articles/360022347072.json, read 5 November 2026
- Creating a custom 404 page | Squarespace Help Center https://support.squarespace.com/api/v2/help_center/en-us/articles/205814478.json, read 5 November 2026
- Optimize your site for AI-powered search engines | Squarespace Help Center https://support.squarespace.com/api/v2/help_center/en-us/articles/38299115788813.json, read 5 November 2026
Last reviewed 5 November 2026