Webflow: vendor profile
In short
Webflow ties its agent features to plans. Markdown for agents needs an Enterprise workspace on its Cloudflare setup, and a free Starter site cannot upload llms.txt. Five markdown requests to webflow.com on 2026-11-05 returned markdown twice and HTML three times. Basic costs $15 a month on yearly billing.
At a glance
standards.txt webflow
llms-txt = partial
markdown-negotiation = partial
markdown-twin = no statement
initial-html = supports
real-404 = no statement
vary-accept = no statement
1 supports, 2 partial or announced, 3 no statement.
Webflow Site builder
Webflow is a visual site builder and host that publishes static and CMS pages as server HTML, serves an llms.txt the owner uploads, and converts pages to markdown for agents on Enterprise sites on its Cloudflare setup.
- Type
- Site builder
- Home page
- webflow.com, answered HTTP 200 on 2026-11-05
- Last read
- 5 November 2026
What it does for this layer
- Webflow's about page gives 2013 as its founding year and lists 300k organizations using Webflow and $335M in funding to date. [primary source] source, read 5 November 2026.
- On 2026-11-05 the Webflow pricing page listed Starter as free with a webflow.io domain and 2 static pages, Basic at $15 a month billed yearly, and a new Premium plan at $25 a month billed yearly that adds Webflow CMS and well-known files. [primary source, 2026-11-05] source, read 5 November 2026.
- Webflow's plan comparison marks both the Robots.txt & LLMs.txt row and the Schema markup support row with a note that a free Starter site needs a paid Workspace plan before either feature works. [primary source] source, read 5 November 2026.
- Webflow switches on Markdown for agents per site under Site settings, Publishing, Advanced publishing options, and only for sites on a custom domain that have been migrated to Webflow's Cloudflare infrastructure under an Enterprise Workspace plan. [primary source] source, read 5 November 2026.
- Five curl 8.7.1 requests to webflow.com with Accept: text/markdown on 2026-11-05 returned the 65,585-byte markdown version twice and the 553,434-byte HTML page three times, all as Cloudflare cache hits, and only the markdown answers carried Vary: accept. [observed, 2026-11-05] source, read 5 November 2026.
- Since an update dated 2026-08-20, each URL in Webflow's auto-generated sitemap carries a <lastmod> timestamp, the sitemap can use the canonical URL as its domain, and publishing a single page refreshes it. [primary source, 2026-08-20] source, read 5 November 2026.
- Webflow writes the sitemap.xml address into robots.txt on its own, and dropping that line with the Remove sitemap.xml from robots.txt toggle under Site settings, SEO, Indexing needs a paid Site plan. [primary source] source, read 5 November 2026.
- Webflow keeps robots.txt rules in Site settings, SEO, Indexing, and adding any rule there takes a Site plan or a paid Workspace plan. [primary source] source, read 5 November 2026.
- Webflow page settings carry a Schema markup field that Webflow AI can fill, markup saved there is published in the page <head>, and Reference, Multi-reference and Multi-image Collection fields cannot be bound into it. [primary source] source, read 5 November 2026.
- The Webflow Data API v2 returns a site's robots.txt rules and sitemap URL from GET /v2/sites/{site_id}/robots_txt, an endpoint limited to Enterprise workspaces and the site_config:read scope. [primary source] source, read 5 November 2026.
- Webflow's well-known file endpoint, PUT /v2/sites/{site_id}/well_known, is Enterprise-only and accepts fewer than 30 files, each under 100kb, with a .txt, .json or .noext extension. [primary source] source, read 5 November 2026.
- Webflow says its hosting runs on AWS infrastructure behind Cloudflare's CDN with 99.99% uptime, and that Webflow Cloud adds server-side rendering for apps built with Next.js and Astro on the same domain. [vendor claim] source, read 5 November 2026.
- Webflow places the editable 404 page under Utility Pages in the Pages panel and refuses Collection lists on it, so the page still renders when the CMS is down. [primary source] source, read 5 November 2026.
- A curl 8.7.1 GET for /this-page-does-not-exist-ora-check on webflow.com on 2026-11-05 came back with HTTP 404 and a 5,571-byte text/html body. [observed, 2026-11-05] source, read 5 November 2026.
Products and plans
| Product | What it is | Price | As of | Source |
|---|---|---|---|---|
| Webflow site plans | Hosted site plans from a free Starter site to Premium with Webflow CMS and well-known files. | Free tier, paid plans above it Starter free; Basic $15 and Premium $25 per month billed yearly | 2026-11-05 | source |
| Webflow Team | Platform plan that adds Localize, AEO agents, publishing workflows and single-page publishing. | From USD 2,500 per month, annual contract required | 2026-11-05 | source |
| Webflow Enterprise | Custom platform plan required for Markdown for agents and the robots.txt and well-known file APIs. | Quote on request Talk to us | 2026-11-05 | source |
Standards
| Standard | Status | What the vendor's pages say | Source |
|---|---|---|---|
| llms-txt | partial | The owner uploads a hand-written llms.txt; the plan comparison puts Robots.txt & LLMs.txt behind a paid Workspace plan on Starter sites. | source |
| markdown-negotiation | partial | Markdown for agents converts HTML to markdown for agent requests on Enterprise sites with a custom domain on Webflow's Cloudflare infrastructure; webflow.com answered markdown on 2 of 5 tries on 2026-11-05. | source |
| markdown-twin | no statement | No statement about a per-page .md URL found in the Markdown for agents help article or the 2026 updates on Webflow's updates feed. | none |
| initial-html | supports | Webflow says the platform automatically generates clean, semantic HTML markup, and its core hosting serves static and CMS-driven sites. | source |
| real-404 | no statement | The 404 help article covers the Utility Pages design but not the HTTP status; webflow.com returned 404 for a made-up path on 2026-11-05. | source |
| vary-accept | no statement | No statement in the Markdown for agents article; markdown answers from webflow.com on 2026-11-05 carried vary accept-encoding, accept while HTML answers to the same request did not. | source |
Checks on its own site
| Reading | Result | Date |
|---|---|---|
| Home page request | HTTP 200; H1 in the initial HTML: yes; 2,642 words; 1 JSON-LD block | 2026-11-05 |
| Request with Accept: text/markdown | HTTP 200, text/markdown, Vary: accept-encoding, accept | 2026-11-05 |
| /llms.txt at the host root | No answer: request failed or timed out | 2026-11-05 |
| A made-up path | HTTP 404 | 2026-11-05 |
| Ora score, cached | 78, grade B | 2026-11-03 |
| Cloudflare keyless scan | 47, L4 Agent-Integrated | 2026-11-05 |
| Shared crawl row | Tranco rank 2,772; the shared crawl recorded no home page read for this domain | 2026-11-04 |
What it does not do
- Webflow AI does not generate schema markup in a site's secondary locales during the localization beta, so markup there is written by hand.
Related pages on this site
Sources
- Webflow: home page https://webflow.com/, read 5 November 2026
- About | Webflow https://webflow.com/about, read 5 November 2026
- Plans & pricing | Webflow https://webflow.com/pricing, read 5 November 2026
- Markdown for AI agents | Webflow Help Center https://help.webflow.com/api/v2/help_center/en-us/articles/50435871026195.json, read 5 November 2026
- Smarter Sitemaps, Faster Indexing, Built for the AI Search Era | Webflow Updates https://webflow.com/updates/lastmod-timestamp, read 5 November 2026
- Create a sitemap in Webflow | Webflow Help Center https://help.webflow.com/api/v2/help_center/en-us/articles/33961355371667.json, read 5 November 2026
- Request to block specific bots from visiting your site | Webflow Help Center https://help.webflow.com/api/v2/help_center/en-us/articles/41954183592851.json, read 5 November 2026
- Add schema markup in Webflow to improve SEO and AEO | Webflow Help Center https://help.webflow.com/api/v2/help_center/en-us/articles/45766917223955.json, read 5 November 2026
- Get robots.txt | Webflow Data API v2 https://developers.webflow.com/data/v2.0.0/reference/enterprise/site-configuration/robots-txt/get.md, read 5 November 2026
- Set a well-known file | Webflow Data API v2 https://developers.webflow.com/data/v2.0.0/reference/enterprise/site-configuration/well-known-files/put.md, read 5 November 2026
- Website Hosting | Webflow https://webflow.com/hosting, read 5 November 2026
- 404 error page | Webflow Help Center https://help.webflow.com/api/v2/help_center/en-us/articles/33961393564435.json, read 5 November 2026
- SEO & AEO tools | Webflow https://webflow.com/seo, read 5 November 2026
Last reviewed 5 November 2026