Wix: vendor profile
In short
Wix renders its sites on the server and generates an llms.txt only for upgraded sites on a custom domain. A toggle hides that file. Its robots.txt editor sits outside what Customer Care supports. Plan prices shown on wix.com change with the visitor's location, so this profile records none.
At a glance
standards.txt wix
llms-txt = partial
markdown-negotiation = no statement
markdown-twin = no statement
initial-html = supports
real-404 = no statement
vary-accept = no statement
1 supports, 1 partial or announced, 4 no statement.
Wix Site builder
Wix is a hosted site builder whose sites are server-side rendered, with an auto-generated llms.txt on upgraded sites with a custom domain, a robots.txt editor and JSON-LD markup set in SEO Settings.
- Type
- Site builder
- Home page
- www.wix.com, answered HTTP 200 on 2026-11-05
- Last read
- 5 November 2026
What it does for this layer
- Wix gives 2006 as its founding year, went public on the NASDAQ on November 6, 2013, and its about page reports more than 300 million users worldwide. [primary source] source, read 5 November 2026.
- The Wix plans page read on 2026-11-05 showed five tiers, Free, Light, Core, Business and Business Elite, and says the prices it displays are for yearly subscriptions and change with the visitor's location. [primary source, 2026-11-05] source, read 5 November 2026.
- Wix's help center states that Wix sites use server-side rendering and warns that most AI crawlers read only the HTML the server sends, so content a script adds stays invisible to them. [primary source] source, read 5 November 2026.
- Wix only publishes the auto-generated llms.txt for an upgraded site with a custom domain and search engine indexing on; the file sits under SEO & GEO, Tools and settings, Go to llms.txt, where a toggle can hide it. [primary source] source, read 5 November 2026.
- Wix's AI Search Lab writes that Wix rolled out its agent-optimized LLMs.txt globally in May 2026. [primary source] source, read 5 November 2026.
- Wix's llms.txt help suggests enabling NLWeb for AI agent access and reviewing log data in Wix SEO Reports as ways to improve the generated file. [primary source] source, read 5 November 2026.
- Wix edits robots.txt in the Robots.txt Editor under SEO & GEO, Tools and settings, offers a Reset to Default button, and tells owners that Wix Customer Care will not help with changes made there. [primary source] source, read 5 November 2026.
- Wix takes structured data only as JSON-LD of fewer than 7,000 characters per markup, and its AI-generated structured data works only on Wix Blog posts. [primary source] source, read 5 November 2026.
- Wix says it adds structured data markup to product pages, events and blog and forum posts automatically, and creates 301 redirects and updates sitemaps when URLs change. [vendor claim] source, read 5 November 2026.
- In the Wix Studio Editor a custom 404 page is an ordinary page whose URL slug is set to error404, and the site must be upgraded first. [primary source] source, read 5 November 2026.
- Requested with curl 8.7.1 on 2026-11-05, a made-up path on www.wix.com answered with HTTP 404 and a short 3,035-byte HTML body. [observed, 2026-11-05] source, read 5 November 2026.
Products and plans
| Product | What it is | Price | As of | Source |
|---|---|---|---|---|
| Wix site plans | Hosted Wix sites from a free plan to Business Elite; llms.txt and a custom 404 page need an upgraded site. | Free tier, paid plans above it Free, Light, Core, Business, Business Elite; displayed prices are yearly and vary by location | 2026-11-05 | source |
Standards
| Standard | Status | What the vendor's pages say | Source |
|---|---|---|---|
| llms-txt | partial | Wix generates and maintains llms.txt automatically, but only for upgraded sites with a custom domain and indexing enabled. | source |
| markdown-negotiation | no statement | No statement found in the llms.txt, source code or SEO features pages; www.wix.com answered Accept: text/markdown with text/html in the shared crawl of 2026-11-04. | none |
| markdown-twin | no statement | No statement about per-page markdown copies found in the Wix llms.txt help, the SEO features page or the AI Search Lab article. | none |
| initial-html | supports | Wix states that Wix sites use Server Side Rendering (SSR). | source |
| real-404 | no statement | The custom 404 article covers the error404 page, not the status code; www.wix.com returned 404 for a made-up path on 2026-11-05. | source |
| vary-accept | no statement | No statement found; Wix documents no markdown negotiation that would need Vary: Accept. | none |
Checks on its own site
| Reading | Result | Date |
|---|---|---|
| Home page request | HTTP 200; H1 in the initial HTML: yes; 2,156 words; 5 JSON-LD blocks | 2026-11-05 |
| Request with Accept: text/markdown | HTTP 200, text/html, Vary: Accept-Encoding | 2026-11-05 |
| /llms.txt at the host root | HTTP 200, text/plain, 37 KB, starts with an H1 | 2026-11-05 |
| A made-up path | HTTP 404 | 2026-11-05 |
| Ora score, cached | 64, grade C | 2026-10-28 |
| Cloudflare keyless scan | 20, L1 Basic Web Presence | 2026-11-05 |
| Shared crawl row | Tranco rank 610; home page HTTP 200; H1 in the HTML: no; 3,798 words; JSON-LD types: HowTo, VideoObject, Organization, FAQPage; answers markdown: no; made-up path HTTP 404; llms.txt valid: yes | 2026-11-04 |
What it does not do
- Wix Customer Care does not support edits to robots.txt or custom structured data markup.
Related pages on this site
Sources
- Wix: home page https://www.wix.com/, read 5 November 2026
- About Wix https://www.wix.com/about/us, read 5 November 2026
- Wix Plans https://www.wix.com/plans, read 5 November 2026
- Viewing Your Page's Source Code the Way Search Engines Do | Wix Help Center https://support.wix.com/en/article/viewing-your-pages-source-code-the-way-search-engines-do, read 5 November 2026
- Understanding Your Site's llms.txt File | Wix Help Center https://support.wix.com/en/article/understanding-your-sites-llms-txt-file, read 5 November 2026
- Debunking LLMs.txt Myths | Wix Studio AI Search Lab https://www.wix.com/studio/ai-search-lab/llms-txt-myths, read 5 November 2026
- Editing Your Site's Robots.txt File | Wix Help Center https://support.wix.com/en/article/editing-your-sites-robotstxt-file, read 5 November 2026
- Adding Structured Data Markup to Your Site's Pages | Wix Help Center https://support.wix.com/en/article/adding-structured-data-markup-to-your-sites-pages-2546962, read 5 November 2026
- Wix SEO Features https://www.wix.com/seo/features, read 5 November 2026
- Studio Editor: Creating a Custom 404 Page | Wix Help Center https://support.wix.com/en/article/studio-editor-creating-a-custom-404-page, read 5 November 2026
Last reviewed 5 November 2026