braze.com llms.txt
In short
braze.com serves a 96 KB llms.txt with 238 links. The crawl kept and parsed the first 60 KB of it, which holds 6 H2 sections, graded A on the llmstxt.org structure (6 of 6 checks). It passes every check. The home page does not link it, so an agent that does not guess paths will not find it.
llms.txt parsed the first 60 KB of a 96 KB file
# Braze
> Rewrite the rules of customer engagement with AI
> From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze is a customer engagement platform that […] brands to Be Absolutely Engaging.™
# Pages
- [Braze Learning Resource](https://www.braze.com/braze-learning-resource)
- [Home](https://www.braze.com/): Power customer-centric interactions between consumers and brands in real-time.
- [Value of Braze](https://www.braze.com/value-of-braze): All your channels, data, and experiences[…]all connected on one platform. Brands across the globe are using Braze to drive value and be Absolutely Engaging.™
- [The Braze Platform](https://www.braze.com/product): Discover how Braze works, the ultimate customer engagement platform. Unify data, personalize journeys, and optimize campaigns with AI-powered insights.
- [Get Started](https://www.braze.com/get-started): Join brands who are taking customer engagement to the next level. See how Braze can help increase lifetime value, brand loyalty, and simplify your tech stack.
- [About](https://www.braze.com/company)
- [Partners](https://www.braze.com/partners): Join the Braze Partner Program to drive customer engagement through partnerships. Enhance marketing efforts and business outcomes with tailored solutions.
## Product
- [Trust at Braze](https://www.braze.com/product/trust)
- [BrazeAI™ Agents](https://www.braze.com/product/ai-agents): Boost efficiency and personalization with BrazeAI™ Agents. Automate tasks, adapt in real time, and deliver meaningful engagement across every channel.
- [LINE](https://www.braze.com/product/line): Create stronger connections with LINE for your mobile-first customers in Japan and other parts of Asia, like Thailand, Taiwan, and Indonesia.
- [Product Overview](https://www.braze.com/product/overview): The only customer engagement platform you need. Braze helps marketers produce their best, most engaging experiences to help build customer relationships.
- [In-app Messaging Platform (SEO)](https://www.braze.com/product/mobile-app-messaging/in-app-messaging-platform): Power your app with an in-app messaging platform that drives engagement, retention, and conversions. Build […], personalized experiences with Braze.
- [BrazeAI™ Decisioning Studio](https://www.braze.com/product/brazeai-decisioning-studio): Deliver 1:1 personalization with BrazeAI Decisioning Studio™. Use all your first-party data to maximize impact and create experiences unique to every customer.
- [Creative Studio](https://www.braze.com/product/creative-studio): Scale connections with Braze Creative Studio. Use AI-powered tools to build, test, and iterate marketing assets faster. Personalize at scale with BrazeAI™.
- [BrazeAI™](https://www.braze.com/product/brazeai): […] the power of AI with Braze. Create personalized customer journeys and automate marketing with AI-driven insights.
- [Omnichannel Marketing Platform (SEO)](https://www.braze.com/product/cross-channel-messaging/omnichannel-marketing-platform): Find out how omnichannel marketing platforms support personalized, consistent customer journeys[…]and why Braze is built for the job.
- [WhatsApp](https://www.braze.com/product/whatsapp): […] the power of WhatsApp marketing automation to create dynamic conversations and maximize your marketing ROI with Braze.
- [Braze Content Cards](https://www.braze.com/product/content-cards): Enhance customer engagement with Braze Content Cards™. Deliver personalized in-app messages with ease for […] user experiences.
- [Braze Email](https://www.braze.com/product/email): Deliver personalized, dynamic emails that drive revenue. Enhance your marketing campaigns with Braze email marketing platform.
- [Braze SMS](https://www.braze.com/product/sms): Enhance SMS customer engagement with Braze. Integrate SMS into your strategy and reach users with 98% open rates via impactful text message campaigns.
- [Feature Flags](https://www.braze.com/product/feature-flags): […] Braze Feature Flags for feature management, A/B testing, and personalized customer engagement. Safely roll out new features with targeted control.
- [Reporting & Analytics](https://www.braze.com/product/reporting-analytics): Uncover insights, analyze performance, and find winning strategies across the customer journey. Contact us and learn about Braze Reporting and Analytics today!
- [Journey Orchestration](https://www.braze.com/product/journey-orchestration): Orchestrate memorable customer journeys that deliver the cohesive, responsive, and personalized experiences your customers crave with Braze Canvas.
- [Mobile App Messaging](https://www.braze.com/product/mobile-app-messaging): Coordinate personalized, contextually relevant mobile messages from a centralized mobile app marketing platform. Discover what Braze can do for you.
- [Web Messaging](https://www.braze.com/product/web-messaging): Drive engagement on your website by tailoring web messaging to visitor’s preferences, attributes, and behaviors. Convert them to customers with Braze today!
- [Media Audience Sync](https://www.braze.com/product/audience-sync): […] first-party data with Braze Audience Sync to enhance ad targeting, reduce spend waste, and boost conversions across channels.
First 36 of 271 lines. 10 spans shown as […] because the words or characters in them are rejected by this site's own style rules; the live file has them.
Parse graded A, 6 of 6
file: https://braze.com/llms.txt
Braze
Rewrite the rules of customer engagement with AI From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze is a customer engagement platform that […] brands to Be Absolutely Engaging.™
6 sections, 238 links, no Optional section.
Ora's cached score: 66, grade C, scanned 20 October 2026.
The parse
The crawl recorded 238 links in the whole 96 KB file but kept only its first 60 KB, which is what is parsed here. In that part, 154 links appear: 154 point at braze.com or a relative path, 0 point elsewhere. The hosts it links most: braze.com (154).
| H2 section | Links |
|---|---|
| Product | 21 |
| Industries | 8 |
| Use Cases | 5 |
| Personas | 1 |
| Blog Posts | 19 |
| Frequently Asked Questions | 93 |
Grade against the llmstxt.org structure
The file passes all six checks. The grade is the count of passed checks: six is A, five is B, four is C, three is D, fewer is F. It measures structure only. Whether any agent reads the file is a separate question, covered on the llms.txt reference.
| Check | Result | Detail |
|---|---|---|
| Starts with an H1 naming the site or project | Pass | H1: Braze |
| Has a blockquote summary under the H1 | Pass | Blockquote summary found. |
| Has at least one H2 section that lists links | Pass | 6 H2 sections, 6 with links. |
| At least 80 percent of links point at the same site | Pass | 154 of 154 links stay on braze.com (100 percent). |
| Under 100 KB | Pass | 97993 bytes as served. |
| Plain markdown, no HTML | Pass | No HTML document markers in the body. |
Ora's cached score
Ora's cached report for braze.com gives it 66 of 100, grade C, scanned on 20 October 2026. Its Access layer, which holds the read-layer checks below, scored 40 of 61 check points. Read from GET ora.ai/api/score/braze.com on 5 November 2026. The score is Ora's, not this site's, and the structure grade above is a different measure: it grades the llms.txt file against the llmstxt.org proposal, while Ora's score covers the whole site. Ora's report for braze.com has every layer.
| Ora check (Access layer) | Result | Points |
|---|---|---|
| Sitemap exists | Pass | 2 of 2 |
| Content without JavaScript | Partial | 2 of 3 |
| Not blocked by bot detection | Pass | 2 of 2 |
| Markdown URL fallback | Fail | 0 of 2 |
| llms.txt exists | Pass | 1 of 1 |
| llms.txt formatting | Partial | 1 of 2 |
| JSON-LD structured data | Partial | 1 of 4 |
| Metadata completeness | Partial | 1 of 2 |
| llms.txt links resolve | Pass | 2 of 2 |
| Markdown alternate link | Fail | 0 of 1 |
| Redirect hygiene | Pass | 1 of 1 |
| Page token budget | Pass | 1 of 1 |
| Code fence validity | Pass | 1 of 1 |
| Content behind auth | Pass | 2 of 2 |
| OpenAPI spec published | Fail | 0 of 7 |
| Markdown agent docs | Fail | 0 of 1 |
| Markdown negotiation with Vary | Fail | 0 of 1 |
| Markdown for agent user agents | Fail | 0 of 1 |
| Agent crawler reachability | Pass | 2 of 2 |
Linking and the companion file
The home page of braze.com does not link the file in its HTML. Ora's lab found (2026-10-19) that 86 percent of llms.txt fetches by agents arrived through a link, so an unlinked file is mostly a file nobody opens. No llms-full.txt was found at the same root.
How it compares
At 96 KB the file is larger than 94 percent of the 2,529 plain-text llms.txt files in this edition, and its 238 links put it ahead of 91 percent of them on link count. The home page declares no generator. Size bucket: 50 to 100 KB. Tranco rank 507. Category: Top 10,000, no category.
Live file: https://braze.com/llms.txt. Read 4 November 2026. If the file has since changed or gone, the live URL is the authority; this page records what the crawl read on that date.
Sources
- braze.com llms.txt https://braze.com/llms.txt, read 4 November 2026
- llms.txt proposal (llmstxt.org) https://llmstxt.org/, read 4 November 2026
- Tranco list 746WX (crawl universe) https://tranco-list.eu/list/746WX, read 4 November 2026
- Ora: AgentReady launch post (the 86 percent finding) https://ora.ai/blog/agentready-launch, read 4 November 2026
- Ora llms.txt (GET /api/score/{domain} looks up a cached score) https://ora.ai/llms.txt, read 5 November 2026
Last reviewed 5 November 2026