The Plain Fetch viewer
In short
The viewer requests a URL the way a plain-fetch agent does: no JavaScript, one request for HTML, one for markdown, one for llms.txt and one for a path that should not exist. It shows the initial HTML on the left, the readable text on the right, and seven flags underneath.
Pre-loaded with www.wikipedia.org, read 4 November 2026. Type any public URL to run your own.
The page answers a plain fetch: 4 of 6 checks found.
Initial HTML what a plain fetch receives
<!DOCTYPE html>
<html lang="en-us" data-scroll-behavior="smooth">
<head>
<meta charSet="utf-8"/>
<meta name="viewport" content="width=device-width, initial-scale=1"/>
[... 65 more head elements folded ...]
<title>Braze Customer Engagement Platform
</title>
<meta name="description" content="Power customer-centric interactions between consumers and brands in real-time."/>
<meta name="robots" content="index, follow"/>
<link rel="canonical" href="https://www.braze.com"/>
<link rel="alternate" hrefLang="fr" href="https://www.braze.com/fr"/>
<link rel="alternate" hrefLang="ko" href="https://www.braze.com/ko"/>
<link rel="alternate" hrefLang="en-us" href="https://www.braze.com"/>
<link rel="alternate" hrefLang="ja" href="https://www.braze.com/ja"/>
<link rel="alternate" hrefLang="pt-br" href="https://www.braze.com/pt-br"/>
<link rel="alternate" hrefLang="es" href="https://www.braze.com/es"/>
<link rel="alternate" hrefLang="x-default" href="https://www.braze.com"/>
[... 14 more head elements folded ...]
</head>
<body class="enuuWa_variable en-us-locale">
<div hidden=""><!--$--><!--/$-->
</div>
<noscript>[... 140 characters folded ...]
</noscript>
<script>[... 532 characters folded ...]
</script>
<header id="site-header" class="sticky w-full min-h-[72px] px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50 flex flex-col overflow-visible" data-site-header="true">
<div class="w-full bg-white shrink-0 overflow-visible h-[72px]">
<nav id="main-nav-container" class="container flex items-center h-full overflow-visible" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.3zj52cl9b-j-1.png&w=128&q=7 [... 191 characters folded ...]></a>
<div id="menu-toggle" class="h-full xl:w-full ml-auto overflow-visible">
<div class="mobile-nav-overlay fixed inset-0 z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden">
<ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto">
<li class="w-full xl:w-auto"><a aria-label="Why Braze?" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/value-of-braze">Why Braze?</a>
</li>
<li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Product
<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use>
</svg></button>
<div id="nav-dropdown-Product" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-whit [... 188 characters folded ...]>
<div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]">
<div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 s [... 119 characters folded ...]>
<svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use>
</svg>Back</button>
</div>
<div class="xl:flex gap-8">
<div class="nav-dropdown__left-section w-full py-8">
<div class="nav-list-container flex flex-col xl:flex-row gap-8">
<div class="nav-list relative z-10 grow flex flex-col gap-4">
<ul class="flex flex-col gap-y-4">
<li>
<div class="nav-item mb-4"><a class="flex gap-3" href="/product/overview">
<div class="flex flex-col gap-1"><span class="font-semibold text-md">The Braze Platform</span><span class="text-sm font-normal text-gray-600">All your data, channels, and orchestration needs in one place</span>
</div></a>
<div class="flex flex-wrap items-center gap-x-4 gap-y-2 mt-2"><a class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 min-h-12 min-w-12 md:min-h-0 md:min-w-0" href="/product/overview">View the platform<!-- -->
<div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5">
<svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use>
</svg>
</div></a><a class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 min-h-12 min-w-12 md:min-h-0 md:min-w-0" href="/pricing">Pricing<!-- -->
<div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5">
<svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use>
</svg>
</div></a>
</div>
</div>
</li>
<li>
<div class="nav-item"><a class="flex gap-3 items-center" href="/product/brazeai">
<div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full">
<svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use>
</svg>
</div>
<div class="flex flex-col gap-1"><span class="font-semibold text-md">BrazeAI™<!-- --> <span class="inline-block rounded text-xs text-white font-normal leading-none p-1 ml-1 align-middle" style="background:#3608D7">UPDATE</span></span><span class="text-sm font-normal text-gray-600">Automate, learn, and personalize with AI</span>
</div></a>
</div>
</li>
<li>
<div class="nav-item"><a class="flex gap-3 items-center" href="/product/braze-data-platform">
<div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full">
<svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use>
</svg>
</div>
<div class="flex flex-col gap-1"><span class="font-semibold text-md">Braze Data Platform</span><span class="text-sm font-normal text-gray-600">Unify, activate, and distribute your data</span>
</div></a>
</div>
</li>
<li>
<div class="nav-item"><a class="flex gap-3 items-center" href="/product/cross-channel-messaging">
<div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full">
<svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use>
</svg>
</div>
<div class="flex flex-col gap-1"><span class="font-semibold text-md">Cross-Channel</span><span class="text-sm font-normal text-gray-600">Send all your messages from one place</span>
</div></a>
</div>
</li>
</ul>
</div>
<div class="nav-list relative z-10 grow flex flex-col gap-4">
<div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CAPABILITIES</span>
</div>
<ul class="flex flex-col gap-y-4">
<li>
<div class="nav-item"><a class="flex gap-3" href="/product/brazeai-decisioning-studio">
<div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5">
<svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use>
</svg>
</div>
<div class="flex flex-col gap-1"><span class="font-semibold text-md">BrazeAI Decisioning Studio™<!-- --> <span class="inline-block rounded text-xs text-white font-normal leading-none p-1 ml-1 align-middle" style="background:#3608D7">UPDATE</span></span><span class="text-sm font-normal text-gray-600">Deliver 1:1 personalization, at scale</span>
</div></a>
</div>
</li>
<li>
<div class="nav-item"><a class="flex gap-3" href="/product/journey-orchestration">
<div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5">
<svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use>
</svg>
</div>
<div class="flex flex-col gap-1"><span class="font-semibold text-md">Journey Orchestration</span><span class="text-sm font-normal text-gray-600">Create multi-step, cross-channel experiences</span>
</div></a>
</div>
</li>
<li>
<div class="nav-item"><a class="flex gap-3" href="/product/ai-agents">
<div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5">
<svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use>
</svg>
</div>
<div class="flex flex-col gap-1"><span class="font-semibold text-md">BrazeAI™ Agents<!-- --> <span class="inline-block rounded text-xs text-white font-normal leading-none p-1 ml-1 align-middle" style="background:#3608D7">UPDATE</span></span><span class="text-sm font-normal text-gray-600">Scale smarter engagement with always-on AI agents</span>
</div></a>
</div>
</li>
<li>
<div class="nav-item"><a class="flex gap-3" href="/product/reporting-analytics">
<div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5">
<svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use>
</svg>
</div>
<div class="flex flex-col gap-1"><span class="font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span>
</div></a>
</div>
Shown with 127 long blocks (scripts, styles, long tags) folded into a marker that says how many characters they hide; line breaks added before block tags because the source is minified; the pane stops after the first 200 words; the page is 720 KB.
Reading view the text a plain-fetch client can extract
title: Braze Customer Engagement Platform
There’s never been a better time to be a better marketer
Why Braze? Product Back The Braze PlatformAll your data, channels, and orchestration needs in one place View the platform Pricing BrazeAI™ UPDATEAutomate, learn, and personalize with AI Braze Data PlatformUnify, activate, and distribute your data Cross-ChannelSend all your messages from one place FEATURED CAPABILITIES BrazeAI Decisioning Studio™ UPDATEDeliver 1:1 personalization, at scale Journey OrchestrationCreate multi-step, cross-channel experiences BrazeAI™ Agents UPDATEScale smarter engagement with always-on AI agents Reporting & AnalyticsAnalyze performance & uncover insights Creative StudioSimplify creative workflows FEATURED CHANNELS Email Mobile App Messaging Web Messaging SMS/RCS WhatsApp View all channels How It Works Get a breakdown of our vertically- integrated technology Learn More Solutions Back Industries Retail & eCommerce Financial Services Travel & Hospitality Media & Entertainment Sports Gaming On Demand QSR Use Cases Optimize Onboarding Boost Productivity Improve Acquisitions Reduce Churn Increase Engagement Braze For Startups 2026 Global Customer Engagement ReviewFor our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands Partners Back Braze AlloysExplore and Connect with our trusted Technology or Delivery Partners Become a PartnerExplore the different types of partnerships available and help lead the charge for best-in-class customer experiences Find a PartnerSupercharge the
889 more words follow in the initial HTML.
| Check | Result | Detail |
|---|---|---|
| H1 in the initial HTML | Found 2 H1 elements | First H1: There’s never been a better time to be a better marketer |
| First 200 words in the initial HTML | Found 200 of 200 words | The initial HTML carries 1089 words of visible text; the first 200 are marked in the left pane. |
| llms.txt present and linked | Note present, not linked | 97993 bytes, 238 links. Structure grade A (6 of 6). Nothing on the home page points to it. Ora's lab found 86 percent of llms.txt fetches arrived through a link. |
| Markdown on request | Missing 200 text/html | Accept: text/markdown returned 200 with text/html; charset=utf-8. The server ignores the header. |
| Status of a made-up path | Found 404 | /agent-ready-html-missing-path-check returned 404: a real status code for a missing page. |
| JSON-LD types | Found WebPage | 1 schema.org type in JSON-LD blocks on the home page: WebPage. |
| OpenAPI link | Note none on the home page | No OpenAPI link on the home page. It matters only for a site that ships an API. |
Run the full check
The viewer read one page with four requests. The full check we recommend next is Ora's scan. Its Access layer runs 42 checks worth 30 of its 100 points, among them content without JavaScript, bot detection, llms.txt, markdown on request, JSON-LD and the sitemap (Ora's check catalogue, contract 1.38.0, read 5 November 2026). Open Ora's report for braze.com.
Limits: Ora reads public URLs only, says two runs of one scan land within a couple of points without publishing repeat-scan data, and keeps the product that fixes what it finds behind a waitlist. Cloudflare's scanner at isitagentready.com is a quick free alternative, and Mintlify's score covers documentation.
What the viewer does
It sends four plain GET requests with the user agent Mozilla/5.0 (compatible; agent-readiness-crawl/1.0): the URL itself, the same URL with Accept: text/markdown, /llms.txt on the same host, and a made-up path at the root. It runs no JavaScript. The left pane is the first bytes of the HTML as text, with long scripts and styles folded into a marker that says how many characters they hide. The H1 and the first 200 words of visible text are marked in both panes. The flags under the panes say what the four responses added up to.
Limits
- Ten seconds for all four requests together, 1.5 MB read from the home page, at most five redirects, each one checked again.
- http and https only, default ports only. Private, local and internal addresses and names are refused.
- Ten runs per address per minute. The counter lives in memory on the edge function, so it is per instance rather than global. Past ten you get a 429 with a Retry-After header.
- Results are cached for 24 hours by the response headers. Nothing is written to a database: the viewer keeps the first 200 words and the extracted fields for the length of the request and keeps no page body beyond that.
What it does not tell you
A plain fetch from this server is not a real agent. Bot protection weighs the source address more than the user agent, so a page that answers 200 here can still refuse an agent, and the reverse. Ora's lab found (2026-10-19) that returning 403 to agent user agents and hiding the answer in JavaScript were the only two of 19 configurations that stopped retrieval; the viewer can see the second, and can only hint at the first. The initial HTML reference covers both. The server logs and the published crawler address ranges settle the first.
The seven flags
- H1 in the initial HTML
- Whether the HTML the server sends already contains an H1. It is the cheapest sign that the page does not depend on scripts to say what it is.
- First 200 words in the initial HTML
- Whether at least 200 words of visible text arrive in the initial HTML. Under 40 words with an app root element is flagged as a JavaScript shell.
- llms.txt present and linked
- Whether /llms.txt answers with a plain-text file, whether the home page links it (an anchor, a link element or a Link header), and the structure grade the index uses.
- Markdown on request
- Whether a request with Accept: text/markdown comes back as text/markdown. Cloudflare Radar found 3.9 percent of scanned top sites passing this at its April 2026 launch.
- Status of a made-up path
- Whether a path that should not exist returns 404 or 410. A 200 is a soft 404 and reads as a live page.
- JSON-LD types
- The schema.org types found in JSON-LD blocks on the page. Ora's lab found JSON-LD made no difference when the answer was already in the HTML.
- OpenAPI link
- Whether the page links an OpenAPI file, by an anchor or a service-desc link relation. It matters only for a site that ships an API.
Sources
- Ora: AgentReady launch post (Ora's lab findings) https://ora.ai/blog/agentready-launch, read 4 November 2026
- Ora check catalogue, contract 1.38.0 (132 checks, 42 in the Access layer) https://ora.ai/api/checks, read 5 November 2026
- Ora home page (the fixing product is behind a waitlist) https://ora.ai/, read 5 November 2026
- Ora: Introducing Deep Scan (repeat scans) https://ora.ai/blog/introducing-deep-scan, read 5 November 2026
- Ora llms.txt (public URLs only) https://ora.ai/llms.txt, read 5 November 2026
- Vercel: Make your site readable by AI agents https://vercel.com/kb/guide/make-your-site-readable-by-ai-agents, read 4 November 2026
- llms.txt proposal (llmstxt.org) https://llmstxt.org/, read 4 November 2026
Last reviewed 5 November 2026