Agent Ready HTML

The Plain Fetch viewer

In short

The viewer requests a URL the way a plain-fetch agent does: no JavaScript, one request for HTML, one for markdown, one for llms.txt and one for a path that should not exist. It shows the initial HTML on the left, the readable text on the right, and seven flags underneath.

Pre-loaded with www.wikipedia.org, read 4 November 2026. Type any public URL to run your own.

GET https://mailchimp.com/ answered 200 with text/html, 435 KB, read 8 November 2026, 13:49 UTC.

Permalink: /viewer/?url=https://mailchimp.com/

The page answers a plain fetch: 4 of 6 checks found.

Initial HTML what a plain fetch receives

<!DOCTYPE html>
<html lang="en">
    <head>
[... 1 more head element folded ...]
<meta charset="utf-8">
<meta content="IE=edge,chrome=1" http-equiv="X-UA-Compatible">
<meta content="width=device-width, initial-scale=1" name="viewport">
[... 3 more head elements folded ...]
<meta content="index,follow,archive" name="robots">
[... 2 more head elements folded ...]
<link href="https://mailchimp.com/" rel="canonical">
[... 1 more head element folded ...]
<link rel="alternate" href="https://mailchimp.com/" hreflang="x-default">
<link rel="alternate" href="https://mailchimp.com/" hreflang="en">
<link rel="alternate" href="https://mailchimp.com/es/" hreflang="es">
<link rel="alternate" href="https://mailchimp.com/fr/" hreflang="fr">
<link rel="alternate" href="https://mailchimp.com/pt-br/" hreflang="pt-br">
<link rel="alternate" href="https://mailchimp.com/de/" hreflang="de">
<link rel="alternate" href="https://mailchimp.com/it/" hreflang="it">
[... 3 more head elements folded ...]
<title>Email &amp; SMS Marketing Platform | Mailchimp</title>
<meta name="description" content="Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!">
[... 79 more head elements folded ...]
</head>
    <body class="plums-migrate-svg-color-fills-currentcolor tally-preview">
                    <a href="#content" class="ctaSecondary iaNav__skipLink" data-behavior="iaNav:skipLink">Skip to main content</a>


<section class="coBrandedNav desktopNav">
    <ul class="coBrandedLinks coBrandedLinks--oneIntuit" aria-label="Other Intuit Brands">
	<li class="coBrandedLinks__intuit">
		<a href="https://www.intuit.com/" aria-label="Intuit" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent(&quot;e_click&quot;, {
    &quot;category&quot;:&quot;coBrandedNavDesktop&quot;,
    &quot;ac [... 348 characters folded ...]>
			<span class="coBrandedLinks__logo">
				<img class="coBrandedLinks__wordmark coBrandedLinks__default" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/intuit_wordmark.svg" height="16" alt="">
				<img class="coBrandedLinks__wordmark coBrandedLinks__hover" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/intui_wordmark_superblue.svg" height="16" alt="">
			</span>
		</a>
	</li>
	<li class="coBrandedLinks__turbotax">
		<a href="https://turbotax.intuit.com/" aria-label="Turbo Tax" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent(&quot;e_click&quot;, {
    &quot;category&quot;:&quot;coBrandedNavDesktop&quot;,
     [... 360 characters folded ...]>
			<span class="coBrandedLinks__logo coBrandedLinks__logo--lockup">
				<img class="coBrandedLinks__icon coBrandedLinks__default" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/iconLeading_blueberry_turbotax.svg" height="12" alt="">
				<img class="coBrandedLinks__icon coBrandedLinks__hover" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/iconLeading_turbotax.svg" height="12" alt="">
				<img class="coBrandedLinks__text" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/cornerstoneBrand_turbotax.svg" height="10" alt="">
			</span>
		</a>
	</li>
	<li class="coBrandedLinks__creditkarma">
		<a href="https://www.creditkarma.com/" aria-label="Credit Karma" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent(&quot;e_click&quot;, {
    &quot;category&quot;:&quot;coBrandedNavDesktop&quot;,
  [... 371 characters folded ...]>
			<span class="coBrandedLinks__logo coBrandedLinks__logo--lockup">
				<img class="coBrandedLinks__icon coBrandedLinks__default" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/iconLeading_blueberry_creditkarma.svg" height="12" alt="">
				<img class="coBrandedLinks__icon coBrandedLinks__hover" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/iconLeading_credit_karma.svg" height="12" alt="">
				<img class="coBrandedLinks__text" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/cornerstoneBrand_creditkarma.svg" height="11" alt="">
			</span>
		</a>
	</li>
	<li class="coBrandedLinks__quickbooks">
		<a href="https://quickbooks.intuit.com/" aria-label="Quickbooks" target="_blank" data-event-handler="manual" onclick="window.tr.pushEvent(&quot;e_click&quot;, {
    &quot;category&quot;:&quot;coBrandedNavDesktop&quot;,
  [... 367 characters folded ...]>
			<span class="coBrandedLinks__logo coBrandedLinks__logo--lockup">
				<img class="coBrandedLinks__icon coBrandedLinks__default" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/iconLeading_blueberry_quickbooks.svg" height="12" alt="">
				<img class="coBrandedLinks__icon coBrandedLinks__hover" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/iconLeading_quickbooks.svg" height="12" alt="">
				<img class="coBrandedLinks__text" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/cornerstoneBrand_quickbooks.svg" height="14" alt="">
			</span>
		</a>
	</li>
	<li class="coBrandedLinks__mailchimp">
		<a href="https://mailchimp.com/" aria-label="Mailchimp" data-event-handler="manual" onclick="window.tr.pushEvent(&quot;e_click&quot;, {
    &quot;category&quot;:&quot;coBrandedNavDesktop&quot;,
    &quot;action&quot;:&qu [... 314 characters folded ...]>
			<span class="coBrandedLinks__logo coBrandedLinks__logo--lockup">
				<img class="coBrandedLinks__icon coBrandedLinks__default" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/iconLeading_blueberry_mailchimp.svg" height="12" alt="">
				<img class="coBrandedLinks__icon coBrandedLinks__hover" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/iconLeading_mailchimp.svg" height="12" alt="">
				<img class="coBrandedLinks__text" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/cornerstoneBrand_mailchimp.svg" height="14" alt="">
			</span>
		</a>
	</li>
</ul>
</section>



                                                                                                            <aside class="freeTrial--banner discount__banner--global flex flex--center flex--middle iaNav pencilBanner--hpFtMobileHide fs-unmask" data-behavior="pencilBanner">
                        <span><p>Join Mailchimp with a free 14-day trial or save 15% off on 10,000+ contacts. <a href="https://login.mailchimp.com/signup/">Start today.</a></p>
</span>
        </aside>            
<header class="iaGlobalNav freeTrial" data-module-id="iaGlobalNav" data-behavior="iaGlobalNav" data-swiftype-index="false" data-expanded="false" data-free-trial-enabled="true">
	<nav class="iaNav__nav" data-behavior="iaNav:topbar">
        
            <section class="iaNav__topbar" data-behavior="iaGlobalNavTopbar">

    <ul class="holder holder__left globalNavResponsivenessFlagOn ">
        <li class="brandLogo brandLogo__link">
            <a href="/" class="iaNav__cta" aria-label="Mailchimp Home" data-characterize-click="brand_logo:mailchimp">
                <img class="brandLogo brandLogo--cdnLockup" src="https://digitalasset.intuit.com/render/content/dam/intuit/mc-fe/en_us/images/dotcom/oneintuit2026-logos-mc-dotcom-inapp/Cornerstone_Brand_Lockups.svg" alt="" width="162" height="46">
            </a>
        </li>
        <li>
    <button aria-expanded="false" aria-haspopup="true" aria-controls="topbarPanel-4kcpCswkVbNC2ZKdqURS18" data-top-level="true" data-topbar-panel="true" data-behavior="iaNav:panelTrigger" class="iaNav__cta" data-event-handle [... 595 characters folded ...]>Industries and Solutions</button>
<section id="topbarPanel-4kcpCswkVbNC2ZKdqURS18" data-behavior="iaNav:panel" data-panel-name="Industries and Solutions" class="iaNav__panel panel__top panel__L2" hidden tabindex="-1">
 <div class="iaNav__panelContentHolder">
     <div class="iaNav__panelContent flex flex--row flex--nowrap" data-behavior="iaNav:topbarPanelContent">
         <div class="iaNav__panelContent__main">
             <div class="flex flex--between">
                <h3 class="h5 margin--left-c2" tabindex="-1">Industries and Solutions</h3>
                                      <a class="ctaArrow cta--small" href="/whats-new/" aria-label="See what’s new">

                See what’s new    
        
    </a>
                              </div>
             <div class="iaNav__panelContent__main__columnWrap">
                 <div class="iaNav__panelContent__main__column">
                                                  <section class="iaNav__section" id="3f4mxDirov9r1u5BxNFr5V">
                    <h4 class="iaNav__section__title" tabindex="-1">Industry</h4>                <ul class="iaNav__section__list flex flex--column">
                            <li class="iaNav__link">
    <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/marketing-tools-restaurants/" aria-label="Restaurants" class="flex flex--middle">
                <p class="flex flex--column">
            <span class="iaNav__link__label copy-info copy--dark">
                Restaurants                            </span>
                    </p>
    </a>
</li>
                            <li class="iaNav__link">
    <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/marketing-tools-hotels/" aria-label="Entertainment + Leisure" class="flex flex--middle">
                <p class="flex flex--column">
            <span class="iaNav__link__label copy-info copy--dark">
                Entertainment + Leisure                            </span>
                    </p>
    </a>
</li>
                            <li class="iaNav__link">
    <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/solutions/marketing-tools-nonprofits/" aria-label="Non-profit" class="flex flex--middle">

Shown with 257 long blocks (scripts, styles, long tags) folded into a marker that says how many characters they hide; the pane stops after the first 200 words; the page is 435 KB.

Reading view the text a plain-fetch client can extract

title: Email & SMS Marketing Platform | Mailchimp

Turn ideas into emails & SMS that connect

Skip to main content Join Mailchimp with a free 14-day trial or save 15% off on 10,000+ contacts. Start today. Industries and Solutions Industries and Solutions See what’s new Industry Restaurants Entertainment + Leisure Non-profit Ecommerce Small Business Professional Services Mid Market Solutions Email marketing SMS marketing AI marketing tools Marketing automations Content creation tools Social media marketing Reporting and analytics Lead generation platform Templates All audience tools See all features and solutions Help Center Case Studies Events Professional Services Hire an Expert Personalized onboarding Customer success Integrations Integrations See 300+ Integrations Most Popular Most Popular Shopify WooCommerce Canva Zapier Square Wix Squarespace Stripe Salesforce LinkedIn Wordpress Facebook Your Tech Stack E-commerce Analytics Booking & Scheduling Loyalty Subscription management Customer service Forms & Surveys Developer tools Content For Developers Getting started Developer guides API docs Webhooks Resources Resources See all resources Learn with Mailchimp E-commerce Digital content Marketing automations Audience management Websites Email marketing Social media Intuit QuickBooks For Developers Marketing API Transactional API Release notes Transactional email Help Center Case Studies Events Professional Services Hire an Expert Personalized onboarding Customer success Switch to Mailchimp Pricing Search This page is now available in other languages. EN EN English ES Español

1621 more words follow in the initial HTML.

4 found, 1 missing, 2 notes, from 7 checks run

  • H1Found
  • 200 wordsFound
  • llms.txtNote
  • MarkdownMissing
  • Missing pathFound
  • JSON-LDFound
  • OpenAPINote
What a plain fetch found on mailchimp.com
CheckResultDetail
H1 in the initial HTMLFound 6 H1 elementsFirst H1: Turn ideas into emails & SMS that connect
First 200 words in the initial HTMLFound 200 of 200 wordsThe initial HTML carries 1821 words of visible text; the first 200 are marked in the left pane.
llms.txt present and linkedNote present, not linked256000 bytes, 490 links. Structure grade B (5 of 6). Nothing on the home page points to it. Ora's lab found 86 percent of llms.txt fetches arrived through a link.
Markdown on requestMissing 200 text/htmlAccept: text/markdown returned 200 with text/html; charset=UTF-8. The server ignores the header.
Status of a made-up pathFound 404/agent-ready-html-missing-path-check returned 404: a real status code for a missing page.
JSON-LD typesFound Corporation, ImageObject, Organization, Service and 1 more5 schema.org types in JSON-LD blocks on the home page: Corporation, ImageObject, Organization, Service, WebSite.
OpenAPI linkNote none on the home pageNo OpenAPI link on the home page. It matters only for a site that ships an API.

Run the full check

The viewer read one page with four requests. The full check we recommend next is Ora's scan. Its Access layer runs 42 checks worth 30 of its 100 points, among them content without JavaScript, bot detection, llms.txt, markdown on request, JSON-LD and the sitemap (Ora's check catalogue, contract 1.38.0, read 5 November 2026). Open Ora's report for mailchimp.com.

Limits: Ora reads public URLs only, says two runs of one scan land within a couple of points without publishing repeat-scan data, and keeps the product that fixes what it finds behind a waitlist. Cloudflare's scanner at isitagentready.com is a quick free alternative, and Mintlify's score covers documentation.

What the viewer does

It sends four plain GET requests with the user agent Mozilla/5.0 (compatible; agent-readiness-crawl/1.0): the URL itself, the same URL with Accept: text/markdown, /llms.txt on the same host, and a made-up path at the root. It runs no JavaScript. The left pane is the first bytes of the HTML as text, with long scripts and styles folded into a marker that says how many characters they hide. The H1 and the first 200 words of visible text are marked in both panes. The flags under the panes say what the four responses added up to.

Limits

  • Ten seconds for all four requests together, 1.5 MB read from the home page, at most five redirects, each one checked again.
  • http and https only, default ports only. Private, local and internal addresses and names are refused.
  • Ten runs per address per minute. The counter lives in memory on the edge function, so it is per instance rather than global. Past ten you get a 429 with a Retry-After header.
  • Results are cached for 24 hours by the response headers. Nothing is written to a database: the viewer keeps the first 200 words and the extracted fields for the length of the request and keeps no page body beyond that.

What it does not tell you

A plain fetch from this server is not a real agent. Bot protection weighs the source address more than the user agent, so a page that answers 200 here can still refuse an agent, and the reverse. Ora's lab found (2026-10-19) that returning 403 to agent user agents and hiding the answer in JavaScript were the only two of 19 configurations that stopped retrieval; the viewer can see the second, and can only hint at the first. The initial HTML reference covers both. The server logs and the published crawler address ranges settle the first.

The seven flags

H1 in the initial HTML
Whether the HTML the server sends already contains an H1. It is the cheapest sign that the page does not depend on scripts to say what it is.
First 200 words in the initial HTML
Whether at least 200 words of visible text arrive in the initial HTML. Under 40 words with an app root element is flagged as a JavaScript shell.
llms.txt present and linked
Whether /llms.txt answers with a plain-text file, whether the home page links it (an anchor, a link element or a Link header), and the structure grade the index uses.
Markdown on request
Whether a request with Accept: text/markdown comes back as text/markdown. Cloudflare Radar found 3.9 percent of scanned top sites passing this at its April 2026 launch.
Status of a made-up path
Whether a path that should not exist returns 404 or 410. A 200 is a soft 404 and reads as a live page.
JSON-LD types
The schema.org types found in JSON-LD blocks on the page. Ora's lab found JSON-LD made no difference when the answer was already in the HTML.
OpenAPI link
Whether the page links an OpenAPI file, by an anchor or a service-desc link relation. It matters only for a site that ships an API.

Sources

  1. Ora: AgentReady launch post (Ora's lab findings) https://ora.ai/blog/agentready-launch, read 4 November 2026
  2. Ora check catalogue, contract 1.38.0 (132 checks, 42 in the Access layer) https://ora.ai/api/checks, read 5 November 2026
  3. Ora home page (the fixing product is behind a waitlist) https://ora.ai/, read 5 November 2026
  4. Ora: Introducing Deep Scan (repeat scans) https://ora.ai/blog/introducing-deep-scan, read 5 November 2026
  5. Ora llms.txt (public URLs only) https://ora.ai/llms.txt, read 5 November 2026
  6. Vercel: Make your site readable by AI agents https://vercel.com/kb/guide/make-your-site-readable-by-ai-agents, read 4 November 2026
  7. llms.txt proposal (llmstxt.org) https://llmstxt.org/, read 4 November 2026

Last reviewed 5 November 2026