Agent Ready HTML

The Plain Fetch viewer

In short

The viewer requests a URL the way a plain-fetch agent does: no JavaScript, one request for HTML, one for markdown, one for llms.txt and one for a path that should not exist. It shows the initial HTML on the left, the readable text on the right, and seven flags underneath.

Pre-loaded with www.wikipedia.org, read 4 November 2026. Type any public URL to run your own.

GET https://mountain.com/ answered 200 with text/html, 307 KB, read 8 November 2026, 13:20 UTC.

Permalink: /viewer/?url=https://mountain.com/

The page answers a plain fetch: 4 of 6 checks found.

Initial HTML what a plain fetch receives

<!DOCTYPE html>
  <html itemscope itemtype="http://schema.org/" lang="en-US">
  <head>
[... 5 more head elements folded ...]
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=no">
<title>Connected TV Performance Marketing Platform - MNTN</title>
[... 10 more head elements folded ...]
<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
[... 2 more head elements folded ...]
<meta name="description" content="The #1 platform that lets brands of any size create &amp; launch TV commercials on the hottest shows, movies, &amp; live sports - in under an hour." />
<link rel="canonical" href="https://mountain.com/" />
[... 23 more head elements folded ...]
<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://mountain.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmountain.com%2F" />
<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://mountain.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmountain.com%2F&#038;format=xml" />
[... 24 more head elements folded ...]
<link rel="alternate" title="JSON" type="application/json" href="https://mountain.com/wp-json/wp/v2/pages/60543" />
[... 6 more head elements folded ...]
</head>


<body class="home wp-singular page-template page-template-template-pages page-template-home page-template-template-pageshome-php page page-id-60543 wp-theme-mntn-base wp-child-theme-mountain page-home">
      <!-- Google Tag Manager (noscript) -->
    <noscript>[... 143 characters folded ...]</noscript>
    <!-- End Google Tag Manager (noscript) -->
    <div id="site-wrapper">
<input class="d-none" type="checkbox" id="nav-toggle">
<header id="header">
  <div class="container-fluid d-flex align-items-center justify-content-between px-sm-7 py-5 px-xxl-11">
    <div id="site-logo">
      <a href="https://mountain.com"><i class="logo logo-mntn">MNTN</i></a>
    </div>
	    <div class="mega-menu-container">
	      <div class="submenu-backdrop" aria-hidden="true"></div>
	      <input type="checkbox" class="d-none" id="toggle-performance-tv">
      <label for="toggle-performance-tv">Performance TV</label>
      <div class="sub-menu-container performance-tv">
        <div class="container d-xl-flex">
          <label for="toggle-performance-tv">Performance TV</label>
          <div class="mb-5 mb-xl-0 w-xl-33 w-xxl-25">
            <p class="heading">Solutions</p>
            <ul>
              <li>
                <a href="https://mountain.com/performance-tv/b2c/">
                  <p class="title">MNTN for B2C</p>
                  <p class="small">See how B2C advertisers utilize the MNTN platform to drive performance</p>
                </a>
              </li>
              <li>
                <a href="https://mountain.com/performance-tv/b2b/">
                  <p class="title">MNTN for B2B</p>
                  <p class="small">See how B2B advertisers utilize the MNTN platform to generate demand</p>
                </a>
              </li>
              <li>
                <a href="https://mountain.com/performance-tv/growth-brands/">
                  <p class="title">MNTN for Growth Brands</p>
                  <p class="small">Discover how MNTN grows businesses with measurable performance</p>
                </a>
              </li>
              <li>
                <a href="https://mountain.com/performance-tv/enterprise/">
                  <p class="title">MNTN for Enterprise</p>
                  <p class="small">Explore how enterprise advertisers use MNTN to lock in their lower funnel.</p>
                </a>
              </li>
              <li>
                <a href="https://mountain.com/performance-tv/agency/">
                  <p class="title">MNTN for Agencies</p>
                  <p class="small">Level up your clients' success with high-performance CTV</p>
                </a>
              </li>
            </ul>
          </div>
          <div class="mb-5 mb-xl-0 w-xl-33 w-xxl-25">
            <p class="heading">Explore MNTN</p>
            <ul>
              <li>
                <a href="https://mountain.com/performance-tv/optimization/">
                  <p class="title">Automated Optimization</p>
                  <p class="small">Auto-Optimized to drive stronger results</p>
                </a>
              </li>
              <li>
                <a href="https://mountain.com/performance-tv/inventory/">
                  <p class="title">Premium Inventory</p>
                  <p class="small">The best streaming TV networks, every time</p>
                </a>
              </li>
              <li>
                <a href="https://mountain.com/performance-tv/reporting/">
                  <p class="title">Measurement and Reporting</p>
                  <p class="small">Report into a customizable dashboard and Google Analytics</p>
                </a>
              </li>
              <li>
                <a href="https://mountain.com/performance-tv/activation/">
                  <p class="title">Simple Activation</p>
                  <p class="small">Launch your campaign in just a few clicks</p>
                </a>
              </li>
              <li>
                <a href="https://mountain.com/performance-tv/integrations/">
                  <p class="title">Integrations and APIs</p>
                  <p class="small">Empowering nimble measurement and fresh audiences</p>
                </a>
              </li>
              <li>
                <a href="https://mountain.com/performance-tv/attribution/">
                  <p class="title">Attribution</p>
                  <p class="small">Precise attribution tailor-made for Connected TV</p>
                </a>
              </li>
              <li>
                <a href="https://mountain.com/performance-tv/matched/">
                  <p class="title">Audience Targeting</p>
                  <p class="small">Reach, engage, and convert more customers</p>
                </a>
              </li>
            </ul>
          </div>
          <div class="w-xl-33 w-xxl-50">
            <div class="mega-menu__featured d-flex flex-column d-xxl-inline-flex flex-xxl-row gap-3 p-9 mb-5 mb-xl-0 rounded-3 position-relative overflow-hidden" data-bs-theme="dark">
              <div class="mega-menu__featured-content w-xxl-335px">
                <i class="logo logo-quickframe-ai w-230px"></i>
                <p class="mb-0">Get a free TV ad in minutes.</p>
              </div>
              <div class="mega-menu__featured-cta">
                <a class="btn btn-lg btn-green-mntn" href="https://mountain.com/quickframe/">Learn More</a>
              </div>
              <div class="ellipse ellipse-1"></div>
              <div class="ellipse ellipse-2"></div>
              <div class="ellipse ellipse-3"></div>
              <div class="ellipse ellipse-4"></div>
            </div>
          </div>
        </div>
      </div>
      <input type="checkbox" class="d-none" id="toggle-quickframe">
      <label for="toggle-quickframe">QuickFrame AI</label>

Shown with 38 long blocks (scripts, styles, long tags) folded into a marker that says how many characters they hide; the pane stops after the first 200 words; the page is 307 KB.

Reading view the text a plain-fetch client can extract

title: Connected TV Performance Marketing Platform - MNTN

Premium TV. Proven Performance.

MNTN Performance TV Performance TV Solutions MNTN for B2C See how B2C advertisers utilize the MNTN platform to drive performance MNTN for B2B See how B2B advertisers utilize the MNTN platform to generate demand MNTN for Growth Brands Discover how MNTN grows businesses with measurable performance MNTN for Enterprise Explore how enterprise advertisers use MNTN to lock in their lower funnel. MNTN for Agencies Level up your clients' success with high-performance CTV Explore MNTN Automated Optimization Auto-Optimized to drive stronger results Premium Inventory The best streaming TV networks, every time Measurement and Reporting Report into a customizable dashboard and Google Analytics Simple Activation Launch your campaign in just a few clicks Integrations and APIs Empowering nimble measurement and fresh audiences Attribution Precise attribution tailor-made for Connected TV Audience Targeting Reach, engage, and convert more customers Get a free TV ad in minutes. Learn More QuickFrame AI QuickFrame AI QuickFrame AI AI-generated video ads, made in minutes QuickFrame Blog Insights on video, channels, and performance Resources Resources The Tech Blog An inside view into our technology, how the platform works, performance metrics, bidding systems, and more Basecamp Your source for CTV insider insights, analysis, and product news Case Studies Brand &

1669 more words follow in the initial HTML.

4 found, 1 missing, 2 notes, from 7 checks run

  • H1Found
  • 200 wordsFound
  • llms.txtNote
  • MarkdownMissing
  • Missing pathFound
  • JSON-LDFound
  • OpenAPINote
What a plain fetch found on mountain.com
CheckResultDetail
H1 in the initial HTMLFound one H1First H1: Premium TV. Proven Performance.
First 200 words in the initial HTMLFound 200 of 200 wordsThe initial HTML carries 1869 words of visible text; the first 200 are marked in the left pane.
llms.txt present and linkedNote present, not linked5800 bytes, 29 links. Structure grade A (6 of 6). Nothing on the home page points to it. Ora's lab found 86 percent of llms.txt fetches arrived through a link.
Markdown on requestMissing 200 text/htmlAccept: text/markdown returned 200 with text/html; charset=UTF-8. The server ignores the header.
Status of a made-up pathFound 404/agent-ready-html-missing-path-check returned 404: a real status code for a missing page.
JSON-LD typesFound Article, BreadcrumbList, EntryPoint, ImageObject and 8 more12 schema.org types in JSON-LD blocks on the home page: Article, BreadcrumbList, EntryPoint, ImageObject, ListItem, Organization, Person, PropertyValueSpecification, ReadAction, SearchAction, WebPage, WebSite.
OpenAPI linkNote none on the home pageNo OpenAPI link on the home page. It matters only for a site that ships an API.

Run the full check

The viewer read one page with four requests. The full check we recommend next is Ora's scan. Its Access layer runs 42 checks worth 30 of its 100 points, among them content without JavaScript, bot detection, llms.txt, markdown on request, JSON-LD and the sitemap (Ora's check catalogue, contract 1.38.0, read 5 November 2026). Open Ora's report for mountain.com.

Limits: Ora reads public URLs only, says two runs of one scan land within a couple of points without publishing repeat-scan data, and keeps the product that fixes what it finds behind a waitlist. Cloudflare's scanner at isitagentready.com is a quick free alternative, and Mintlify's score covers documentation.

What the viewer does

It sends four plain GET requests with the user agent Mozilla/5.0 (compatible; agent-readiness-crawl/1.0): the URL itself, the same URL with Accept: text/markdown, /llms.txt on the same host, and a made-up path at the root. It runs no JavaScript. The left pane is the first bytes of the HTML as text, with long scripts and styles folded into a marker that says how many characters they hide. The H1 and the first 200 words of visible text are marked in both panes. The flags under the panes say what the four responses added up to.

Limits

  • Ten seconds for all four requests together, 1.5 MB read from the home page, at most five redirects, each one checked again.
  • http and https only, default ports only. Private, local and internal addresses and names are refused.
  • Ten runs per address per minute. The counter lives in memory on the edge function, so it is per instance rather than global. Past ten you get a 429 with a Retry-After header.
  • Results are cached for 24 hours by the response headers. Nothing is written to a database: the viewer keeps the first 200 words and the extracted fields for the length of the request and keeps no page body beyond that.

What it does not tell you

A plain fetch from this server is not a real agent. Bot protection weighs the source address more than the user agent, so a page that answers 200 here can still refuse an agent, and the reverse. Ora's lab found (2026-10-19) that returning 403 to agent user agents and hiding the answer in JavaScript were the only two of 19 configurations that stopped retrieval; the viewer can see the second, and can only hint at the first. The initial HTML reference covers both. The server logs and the published crawler address ranges settle the first.

The seven flags

H1 in the initial HTML
Whether the HTML the server sends already contains an H1. It is the cheapest sign that the page does not depend on scripts to say what it is.
First 200 words in the initial HTML
Whether at least 200 words of visible text arrive in the initial HTML. Under 40 words with an app root element is flagged as a JavaScript shell.
llms.txt present and linked
Whether /llms.txt answers with a plain-text file, whether the home page links it (an anchor, a link element or a Link header), and the structure grade the index uses.
Markdown on request
Whether a request with Accept: text/markdown comes back as text/markdown. Cloudflare Radar found 3.9 percent of scanned top sites passing this at its April 2026 launch.
Status of a made-up path
Whether a path that should not exist returns 404 or 410. A 200 is a soft 404 and reads as a live page.
JSON-LD types
The schema.org types found in JSON-LD blocks on the page. Ora's lab found JSON-LD made no difference when the answer was already in the HTML.
OpenAPI link
Whether the page links an OpenAPI file, by an anchor or a service-desc link relation. It matters only for a site that ships an API.

Sources

  1. Ora: AgentReady launch post (Ora's lab findings) https://ora.ai/blog/agentready-launch, read 4 November 2026
  2. Ora check catalogue, contract 1.38.0 (132 checks, 42 in the Access layer) https://ora.ai/api/checks, read 5 November 2026
  3. Ora home page (the fixing product is behind a waitlist) https://ora.ai/, read 5 November 2026
  4. Ora: Introducing Deep Scan (repeat scans) https://ora.ai/blog/introducing-deep-scan, read 5 November 2026
  5. Ora llms.txt (public URLs only) https://ora.ai/llms.txt, read 5 November 2026
  6. Vercel: Make your site readable by AI agents https://vercel.com/kb/guide/make-your-site-readable-by-ai-agents, read 4 November 2026
  7. llms.txt proposal (llmstxt.org) https://llmstxt.org/, read 4 November 2026

Last reviewed 5 November 2026