The Plain Fetch viewer
In short
The viewer requests a URL the way a plain-fetch agent does: no JavaScript, one request for HTML, one for markdown, one for llms.txt and one for a path that should not exist. It shows the initial HTML on the left, the readable text on the right, and seven flags underneath.
Pre-loaded with www.wikipedia.org, read 4 November 2026. Type any public URL to run your own.
The page answers a plain fetch: 4 of 6 checks found.
Initial HTML what a plain fetch receives
<!DOCTYPE html>
<html lang="en-US">
<head>
[... 5 more head elements folded ...]
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<link rel=alternate type=text/plain title="AI Site Map" href=https://www.airship.com/llms.txt>
<link rel=alternate type=text/plain title="Documentation AI Site Map" href=https://www.airship.com/docs/llms.txt>
<link rel=alternate type=text/plain title="Full Documentation Content" href=https://www.airship.com/docs/llms-full.txt>
[... 3 more head elements folded ...]
<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />
[... 2 more head elements folded ...]
<title>Customer Experience Platform | Airship
</title>
<meta name="description" content="Airship is the only mobile-first customer experience platform that delivers measurable results through AI-powered, unified cross-channel experiences." />
<link rel="canonical" href="https://www.airship.com/" />
[... 12 more head elements folded ...]
<link rel="alternate" type="application/rss+xml" title="Airship » Feed" href="https://www.airship.com/feed/" />
<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.airship.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.airship.com%2F" />
<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.airship.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.airship.com%2F&format=xml" />
[... 13 more head elements folded ...]
<link rel="alternate" title="JSON" type="application/json" href="https://www.airship.com/wp-json/wp/v2/pages/21474" />
[... 1 more head element folded ...]
<meta name="generator" content="WordPress 7.1.4" />
[... 1 more head element folded ...]
<meta name="generator" content="WPML ver:5.1.0 stt:1,4;" />
[... 7 more head elements folded ...]
</head>
<body class="home wp-singular page-template-default page page-id-21474 wp-theme-bricks wp-child-theme-bricks-child brx-body bricks-is-frontend wp-embed-responsive i18n-redirecting">
<svg xmlns="http://www.w3.org/2000/svg" style="display: none;">[... 367 characters folded ...]
</svg>
<aside aria-label="Skip links"> <a class="skip-link" href="#brx-content">Skip to main content</a> <a class="skip-link" href="#brx-footer">Skip to footer</a>
</aside> <span id="brx-new-tab-link-description" class="screen-reader-text">Opens in a new tab</span>
<header id="brx-header" class="brx-sticky on-scroll">
<section id="brxe-maorgi" class="brxe-section announcement-banner">
<script>[... 750 characters folded ...]
</script>
<div id="brxe-lfpidd" class="brxe-container">
<div id="brxe-yxoykb" class="brxe-block">
<div id="brxe-mpuoje" class="brxe-div"><a id="brxe-wfxrop" class="brxe-text-basic" data-event="announcement-elevate" href="https://www.elevatesummit.info/elevate26-london/" target="_blank" aria-describedby="brx-new-tab-link-description"><strong>Don't miss out on Elevate'26 in London.</strong> See how leading brands turn AI and mobile expertise into real results. ≫</a><a id="brxe-wiunir" class="brxe-text-basic" data-event="announcement-elevate" href="https://www.elevatesummit.info/elevate26-london/" target="_blank" aria-describedby="brx-new-tab-link-description"><strong>Don't miss out on Elevate'26 in London.</strong></a><a id="brxe-ihjwcv" class="brxe-text-basic" data-event="announcement-elevate" href="https://www.elevatesummit.info/elevate26-london/" target="_blank" aria-describedby="brx-new-tab-link-description"><strong>Don't miss out on Elevate'26 in London.</strong></a>
</div>
</div>
</div>
</section>
<section id="site-header" class="brxe-section">
<div id="brxe-kkkqwr" class="brxe-container">
<div id="brxe-poccxh" class="brxe-div logo"><a href="/" aria-label="Airship Homepage" aria-current="page" class="bricks-link-wrapper">
<svg class="brxe-svg" id="brxe-xkbdld" xmlns="http://www.w3.org/2000/svg" width="165" height="24" viewBox="0 0 165 24" fill="none">[... 5,212 characters folded ...]
</svg></a>
</div>
<div id="brxe-evakyj" class="brxe-div">
<div id="brxe-frghrr" data-script-id="frghrr" class="brxe-nav-menu desktop-only">
<nav class="bricks-nav-menu-wrapper mobile_landscape" aria-label="Navigation menu">
<ul id="menu-header" class="bricks-nav-menu">
<li id="menu-item-6918" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6918 bricks-menu-item"><a href="https://www.airship.com/company/why-airship/">Why Airship</a>
</li>
<li id="menu-item-1245" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1245 bricks-menu-item menu-item-has-children brx-has-megamenu menu-item-has-children" data-toggle="hover">
<div class="brx-submenu-toggle icon-right"><a href="#" data-brx-anchor="true">Platform</a><button aria-expanded="false" aria-label="Platform Sub menu">
<svg aria-hidden="true" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 12 12" fill="none" class="menu-item-icon"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5" stroke="currentcolor"></path>
</svg></button>
</div>
<div class="brx-megamenu" data-menu-id="1245">
<section id="brxe-detrzo" class="brxe-section">
<div id="brxe-ghgmsj" class="brxe-container">
<div id="brxe-dlusqa" class="brxe-block">
<h3 id="brxe-osvdxd" class="brxe-heading mono-sm">Customer Experience Platform
</h3>
<div id="brxe-yoacdb" class="brxe-block brx-grid">
<div id="brxe-mwnmiu" class="brxe-block"><a href="https://www.airship.com/platform/orchestrate-customer-journeys/" class="brxe-udfuyt brxe-block rocket-card">
<div class="brxe-ahtjpv brxe-block"><img width="30" height="30" src="https://www.airship.com/wp-content/uploads/2026/07/channels.png" class="brxe-poorpe brxe-image css-filter size-full" alt="" loading="lazy" decoding="async" />
</div>
<div class="brxe-gjmqgu brxe-block">
<div class="brxe-uepfma brxe-text-basic text-sm">Orchestrate customer journeys
</div>
<div class="brxe-vywxku brxe-text-basic text-xs">Seamless cross-channel experiences that guide customers to conversions
</div>
</div></a><a href="https://www.airship.com/platform/fine-tune-with-experimentation/" class="brxe-udfuyt brxe-block rocket-card">
<div class="brxe-ahtjpv brxe-block"><img width="30" height="30" src="https://www.airship.com/wp-content/uploads/2026/07/Fine-Tune-With-Experimentation.png" class="brxe-poorpe brxe-image css-filter size-full" alt="" loading="lazy" decoding="async" />
</div>
<div class="brxe-gjmqgu brxe-block">
<div class="brxe-uepfma brxe-text-basic text-sm">Fine-tune with experimentation
</div>
<div class="brxe-vywxku brxe-text-basic text-xs">Simple testing and measurement solutions that optimize for specific goals
</div>
</div></a><a href="https://www.airship.com/platform/collect-customer-data/" class="brxe-udfuyt brxe-block rocket-card">
<div class="brxe-ahtjpv brxe-block"><img width="31" height="30" src="https://www.airship.com/wp-content/uploads/2026/07/collect-customer-data.png" class="brxe-poorpe brxe-image css-filter size-full" alt="" loading="lazy" decoding="async" />
</div>
<div class="brxe-gjmqgu brxe-block">
<div class="brxe-uepfma brxe-text-basic text-sm">Collect customer data
</div>
<div class="brxe-vywxku brxe-text-basic text-xs">In-session surveys, forms, and preference centers that capture customers insights
</div>
</div></a><a href="https://www.airship.com/platform/accelerate-results-with-ai/" class="brxe-udfuyt brxe-block rocket-card">
<div class="brxe-ahtjpv brxe-block"><img width="30" height="29" src="https://www.airship.com/wp-content/uploads/2026/07/humanAI.png" class="brxe-poorpe brxe-image css-filter size-full" alt="" loading="lazy" decoding="async" />
</div>
<div class="brxe-gjmqgu brxe-block">
<div class="brxe-uepfma brxe-text-basic text-sm">Accelerate results with AI
</div>
<div class="brxe-vywxku brxe-text-basic text-xs">Industry-first AI agents that automate continuous improvements
</div>
</div></a>
</div>
<div id="brxe-goujda" class="brxe-block"><a href="https://www.airship.com/platform/build-no-code-experiences/" class="brxe-udfuyt brxe-block rocket-card">
<div class="brxe-ahtjpv brxe-block"><img width="30" height="29" src="https://www.airship.com/wp-content/uploads/2026/07/nocode.png" class="brxe-poorpe brxe-image css-filter size-full" alt="" loading="lazy" decoding="async" />
</div>
<div class="brxe-gjmqgu brxe-block">
<div class="brxe-uepfma brxe-text-basic text-sm">Build no-code experiences
</div>
<div class="brxe-vywxku brxe-text-basic text-xs">Truly code-free tools to create and launch rich experiences without developers
</div>
</div></a><a href="https://www.airship.com/platform/hyper-personalize-experiences/" class="brxe-udfuyt brxe-block rocket-card">
<div class="brxe-ahtjpv brxe-block"><img width="31" height="31" src="https://www.airship.com/wp-content/uploads/2026/07/Hyper-Personalize-experiences.png" class="brxe-poorpe brxe-image css-filter size-full" alt="" loading="lazy" decoding="async" />
</div>
<div class="brxe-gjmqgu brxe-block">
<div class="brxe-uepfma brxe-text-basic text-sm">Hyper-personalize experiences
</div>
<div class="brxe-vywxku brxe-text-basic text-xs">AI-powered interactions that deliver personalization at scale
</div>
</div></a><a href="https://www.airship.com/platform/boost-customer-acquisition/" class="brxe-udfuyt brxe-block rocket-card">
<div class="brxe-ahtjpv brxe-block"><img width="30" height="30" src="https://www.airship.com/wp-content/uploads/2026/07/provenROI.png" class="brxe-poorpe brxe-image css-filter size-full" alt="" loading="lazy" decoding="async" />
</div>
<div class="brxe-gjmqgu brxe-block">
<div class="brxe-uepfma brxe-text-basic text-sm">Boost customer acquisition
</div>
<div class="brxe-vywxku brxe-text-basic text-xs">Robust app store optimization, unified opt-ins, and personalized onboarding
</div>
</div></a>
</div>
</div>
</div>
<div id="brxe-ovbbmn" class="brxe-block">
<h3 id="brxe-dhusph" class="brxe-heading mono-sm">Capabilities
</h3>
<div id="brxe-zwjjew" class="brxe-block"><a id="brxe-firzxv" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/capabilities/customer-data-management/">Customer data management</a><a id="brxe-uwcmfh" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/capabilities/surveys/">Surveys</a><a id="brxe-jdqvra" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/capabilities/recommendations-audience-pulse/">Recommendations & audience pulse</a><a id="brxe-xgozxd" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/capabilities/scenes/">Scenes</a><a id="brxe-ksbyvx" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/capabilities/performance-analytics/">Performance analytics</a><a id="brxe-qcroex" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/capabilities/integrations/">Integrations</a><a id="brxe-zcacys" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/capabilities/real-time-data-streams/">Real-time data streams</a>
</div>
</div>
<div id="brxe-eygshp" class="brxe-block">
<h3 id="brxe-qctwwj" class="brxe-heading mono-sm">Channels
</h3>
<div id="brxe-ldsjct" class="brxe-block"><a id="brxe-liixnv" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/channels/push-notifications/">Push notifications</a><a id="brxe-djnbmn" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/channels/rich-communication-services/">SMS/RCS/MMS</a><a id="brxe-wnnqiw" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/channels/email/">Email</a><a id="brxe-dtmpyc" class="brxe-text-link text-sm megamenu-link" href="https://www.airship.com/channels/mobile-wallet/">Mobile Wallet</a>
Shown with 162 long blocks (scripts, styles, long tags) folded into a marker that says how many characters they hide; line breaks added before block tags because the source is minified; the pane stops after the first 200 words; the page is 380 KB.
Reading view the text a plain-fetch client can extract
title: Customer Experience Platform | Airship
Accelerate loyalty, revenue, and growth. Results guaranteed.
Skip to main content Skip to footer Opens in a new tab Don't miss out on Elevate'26 in London. See how leading brands turn AI and mobile expertise into real results. ≫ Don't miss out on Elevate'26 in London. Don't miss out on Elevate'26 in London. Why Airship Platform Customer Experience Platform Orchestrate customer journeys Seamless cross-channel experiences that guide customers to conversions Fine-tune with experimentation Simple testing and measurement solutions that optimize for specific goals Collect customer data In-session surveys, forms, and preference centers that capture customers insights Accelerate results with AI Industry-first AI agents that automate continuous improvements Build no-code experiences Truly code-free tools to create and launch rich experiences without developers Hyper-personalize experiences AI-powered interactions that deliver personalization at scale Boost customer acquisition Robust app store optimization, unified opt-ins, and personalized onboarding Capabilities Customer data management Surveys Recommendations & audience pulse Scenes Performance analytics Integrations Real-time data streams Channels Push notifications SMS/RCS/MMS Email Mobile Wallet Conversion Destinations App Web Solutions Use Cases Acquisition Attract, engage, and convert new customers at scale Onboarding Guide new customers to their first and next valuable experience Upsell & cross-sell Drive incremental revenue with relevant, personalized offers Retargeting Re-engage customers with relevant,
3004 more words follow in the initial HTML.
| Check | Result | Detail |
|---|---|---|
| H1 in the initial HTML | Found one H1 | First H1: Accelerate loyalty, revenue, and growth. Results guaranteed. |
| First 200 words in the initial HTML | Found 200 of 200 words | The initial HTML carries 3204 words of visible text; the first 200 are marked in the left pane. |
| llms.txt present and linked | Note present, not linked | 6116 bytes, 45 links. Structure grade B (5 of 6). Nothing on the home page points to it. Ora's lab found 86 percent of llms.txt fetches arrived through a link. |
| Markdown on request | Missing 200 text/html | Accept: text/markdown returned 200 with text/html; charset=UTF-8. The server ignores the header. |
| Status of a made-up path | Found 404 | /agent-ready-html-missing-path-check returned 404: a real status code for a missing page. |
| JSON-LD types | Found Brand, BreadcrumbList, ContactPoint, EntryPoint and 9 more | 13 schema.org types in JSON-LD blocks on the home page: Brand, BreadcrumbList, ContactPoint, EntryPoint, ImageObject, ListItem, OnlineBusiness, Organization, PropertyValueSpecification, ReadAction, SearchAction, WebPage, WebSite. |
| OpenAPI link | Note none on the home page | No OpenAPI link on the home page. It matters only for a site that ships an API. |
Run the full check
The viewer read one page with four requests. The full check we recommend next is Ora's scan. Its Access layer runs 42 checks worth 30 of its 100 points, among them content without JavaScript, bot detection, llms.txt, markdown on request, JSON-LD and the sitemap (Ora's check catalogue, contract 1.38.0, read 5 November 2026). Open Ora's report for urbanairship.com.
Limits: Ora reads public URLs only, says two runs of one scan land within a couple of points without publishing repeat-scan data, and keeps the product that fixes what it finds behind a waitlist. Cloudflare's scanner at isitagentready.com is a quick free alternative, and Mintlify's score covers documentation.
What the viewer does
It sends four plain GET requests with the user agent Mozilla/5.0 (compatible; agent-readiness-crawl/1.0): the URL itself, the same URL with Accept: text/markdown, /llms.txt on the same host, and a made-up path at the root. It runs no JavaScript. The left pane is the first bytes of the HTML as text, with long scripts and styles folded into a marker that says how many characters they hide. The H1 and the first 200 words of visible text are marked in both panes. The flags under the panes say what the four responses added up to.
Limits
- Ten seconds for all four requests together, 1.5 MB read from the home page, at most five redirects, each one checked again.
- http and https only, default ports only. Private, local and internal addresses and names are refused.
- Ten runs per address per minute. The counter lives in memory on the edge function, so it is per instance rather than global. Past ten you get a 429 with a Retry-After header.
- Results are cached for 24 hours by the response headers. Nothing is written to a database: the viewer keeps the first 200 words and the extracted fields for the length of the request and keeps no page body beyond that.
What it does not tell you
A plain fetch from this server is not a real agent. Bot protection weighs the source address more than the user agent, so a page that answers 200 here can still refuse an agent, and the reverse. Ora's lab found (2026-10-19) that returning 403 to agent user agents and hiding the answer in JavaScript were the only two of 19 configurations that stopped retrieval; the viewer can see the second, and can only hint at the first. The initial HTML reference covers both. The server logs and the published crawler address ranges settle the first.
The seven flags
- H1 in the initial HTML
- Whether the HTML the server sends already contains an H1. It is the cheapest sign that the page does not depend on scripts to say what it is.
- First 200 words in the initial HTML
- Whether at least 200 words of visible text arrive in the initial HTML. Under 40 words with an app root element is flagged as a JavaScript shell.
- llms.txt present and linked
- Whether /llms.txt answers with a plain-text file, whether the home page links it (an anchor, a link element or a Link header), and the structure grade the index uses.
- Markdown on request
- Whether a request with Accept: text/markdown comes back as text/markdown. Cloudflare Radar found 3.9 percent of scanned top sites passing this at its April 2026 launch.
- Status of a made-up path
- Whether a path that should not exist returns 404 or 410. A 200 is a soft 404 and reads as a live page.
- JSON-LD types
- The schema.org types found in JSON-LD blocks on the page. Ora's lab found JSON-LD made no difference when the answer was already in the HTML.
- OpenAPI link
- Whether the page links an OpenAPI file, by an anchor or a service-desc link relation. It matters only for a site that ships an API.
Sources
- Ora: AgentReady launch post (Ora's lab findings) https://ora.ai/blog/agentready-launch, read 4 November 2026
- Ora check catalogue, contract 1.38.0 (132 checks, 42 in the Access layer) https://ora.ai/api/checks, read 5 November 2026
- Ora home page (the fixing product is behind a waitlist) https://ora.ai/, read 5 November 2026
- Ora: Introducing Deep Scan (repeat scans) https://ora.ai/blog/introducing-deep-scan, read 5 November 2026
- Ora llms.txt (public URLs only) https://ora.ai/llms.txt, read 5 November 2026
- Vercel: Make your site readable by AI agents https://vercel.com/kb/guide/make-your-site-readable-by-ai-agents, read 4 November 2026
- llms.txt proposal (llmstxt.org) https://llmstxt.org/, read 4 November 2026
Last reviewed 5 November 2026