The Plain Fetch viewer
In short
The viewer requests a URL the way a plain-fetch agent does: no JavaScript, one request for HTML, one for markdown, one for llms.txt and one for a path that should not exist. It shows the initial HTML on the left, the readable text on the right, and seven flags underneath.
Pre-loaded with www.wikipedia.org, read 4 November 2026. Type any public URL to run your own.
The page answers a plain fetch: 3 of 6 checks found.
Initial HTML what a plain fetch receives
<!DOCTYPE html>
<html xmlns="http://www.w3.org/1999/xhtml" lang="en-US" prefix="og: https://ogp.me/ns#">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
[... 6 more head elements folded ...]
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
[... 8 more head elements folded ...]
<title>Yotpo: loyalty, reviews & AI visibility for ecommerce</title>
<meta name="description" content="Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates."/>
<meta name="robots" content="follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"/>
<link rel="canonical" href="https://www.yotpo.com/" />
[... 52 more head elements folded ...]
<meta name="generator" content="WPML ver:5.2.0 stt:9,12,37,1,4,3,13,23,27,38,40,41,44,45,2,50,53;" />
[... 30 more head elements folded ...]
<link rel="alternate" type="text/markdown" href="https://www.yotpo.com/index.md" title="Yotpo - Markdown Version">
[... 2 more head elements folded ...]
</head>
<!-- Disable console.log on production -->
<script>
console.log = function() {}
</script>
<body class="home wp-singular page-template page-template-page-templates page-template-page-home_v2 page-template-page-templatespage-home_v2-php page page-id-118702 wp-theme-yotpo top-menu-version-B">
<!-- GOOGLE TAG MANAGER (NOSCRIPT) -->
<noscript>[... 138 characters folded ...]</noscript>
<!-- END GOOGLE TAG MANAGER (NOSCRIPT) -->
<div class="container" id="outer">
<script>[... 13,480 characters folded ...]</script>
</div>
<header class="site-header-v2 --disabled ">
<div class="site-header-v2__menu">
<!-- Yotpo Logo -->
<div class="site-header-v2__menu-logo">
<a class="site-header-v2__menu-logo-link" href="https://www.yotpo.com/" title="Yotpo" onclick="redcross.track( 'Button Clicked', { 'btnName':'Yotpo logo', 'btnLocation': 'Top menu V2'});">
<img class="site-header-v2__menu-logo-image no-lazy" fetchpriority="high" src="https://www.yotpo.com/wp-content/themes/yotpo/images/general/yotpo-logo-v3.svg" alt="Yotpo logo" width="110">
</a>
</div>
<!-- Main Navigation -->
<div class="site-header-v2__menu-nav">
<span
class="site-header-v2__menu-nav-item --dropdown"
data-text="products">
Products <svg
class="site-header-v2__menu-nav-item-arrow"
width="19" height="19"
viewBox="0 0 19 19"
fill="none"
xmlns="http://www.w3.org/2000/svg">[... 222 characters folded ...]</svg>
<!-- Desktop -->
<div class="site-header-v2__submenu">
<div class="site-header-v2__submenu-container --c-1 --c" submenu-id="products">
<div class="site-header-v2__submenu-column --products">
<div class="site-header-v2__submenu-products">
<div class="site-header-v2__submenu-column-title">
Our products </div>
<div class="site-header-v2__submenu-products-list">
<a
href="https://www.yotpo.com/platform/reviews/"
target=""
class="site-header-v2__submenu-products-item global- [... 347 characters folded ...]>
<div class="site-header-v2__submenu-products-item-title">
<div class="no-lazy site-header-v2__submenu-products-item-icon site-header-v2-icons--reviews-light"></div>
<div class="site-header-v2__submenu-products-item-name">
Reviews & UGC
</div>
</div>
<div class="site-header-v2__submenu-products-item-description">
Collect and display customer content across the buyer journey </div>
</a>
<a
href="https://www.yotpo.com/platform/loyalty/"
target=""
class="site-header-v2__submenu-products-item global- [... 359 characters folded ...]>
<div class="site-header-v2__submenu-products-item-title">
<div class="no-lazy site-header-v2__submenu-products-item-icon site-header-v2-icons--loyalty-light"></div>
<div class="site-header-v2__submenu-products-item-name">
Loyalty & Referrals
</div>
</div>
<div class="site-header-v2__submenu-products-item-description">
Create custom-tailored loyalty and referral programs </div>
</a>
<a
href="https://www.yotpo.com/discover/"
target=""
class="site-header-v2__submenu-products-item global-click-ev [... 313 characters folded ...]>
<div class="site-header-v2__submenu-products-item-title">
<div class="no-lazy site-header-v2__submenu-products-item-icon site-header-v2-icons--discover-light"></div>
<div class="site-header-v2__submenu-products-item-name">
Discover
</div>
</div>
<div class="site-header-v2__submenu-products-item-description">
Control how AI ranks and recommends your products </div>
</a>
</div>
</div>
<div class="site-header-v2__submenu-spotlight">
<div class="site-header-v2__submenu-column-title">
Product highlight </div>
<a
href="https://www.yotpo.com/platform/reviews/sampling/"
target=""
class="site-header-v2__submenu-spotlight-wrapper [... 334 characters folded ...]>
<div class="site-header-v2__submenu-spotlight-title">
<div class="site-header-v2__submenu-spotlight-icon">
<img class="no-lazy" src="https://www.yotpo.com/wp-content/uploads/2026/04/Spotlight-Icon-2.png" alt="">
</div>
<div class="site-header-v2__submenu-spotlight-name">
Yotpo Sampling </div>
</div>
<div class="site-header-v2__submenu-spotlight-description">
Get authentic reviews to launch new products faster </div>
<div class="site-header-v2__submenu-spotlight-more site-header-v2-btn site-header-v2-btn--underline site-header-v2-btn--small">
<span>
Learn more
<svg class="site-header-v2-btn__arrow" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none">[... 254 characters folded ...]</svg>
</span>
</div>
</a>
Shown with 205 long blocks (scripts, styles, long tags) folded into a marker that says how many characters they hide; the pane stops after the first 200 words; the page is 420 KB.
Reading view the text a plain-fetch client can extract
title: Yotpo: loyalty, reviews & AI visibility for ecommerce
Your marketing solutions should work for you. Drive more revenue with best-in-class solutions for loyalty, reviews, and AI visibility. --> Your marketing solutions should work for you. Drive more revenue with best-in-class solutions for loyalty, reviews, and AI visibility. Your marketing solutions should work for you. Drive more revenue with best-in-class solutions for loyalty, reviews, and AI visibility. --> Get discovered, convert more shoppers, and keep them coming back – with best-in-class solutions for AI visibility, reviews, and loyalty. Trusted by 35K+ commerce brands. --> Your marketing solutions should work for you. Drive more revenue with best-in-class solutions for loyalty, reviews, and AI visibility. -->
Products Our products Reviews & UGC Collect and display customer content across the buyer journey Loyalty & Referrals Create custom-tailored loyalty and referral programs Discover Control how AI ranks and recommends your products Product highlight Yotpo Sampling Get authentic reviews to launch new products faster Learn more Explore more Integrations Product releases Integrations All integrations Product releases Check the latest innovations in Yotpo products See what's new Customers Our customers Case studies Learn how the best brands in ecommerce have found success with Yotpo Customer success Meet the team that ensures you get the most out of Yotpo Pricing Enterprise Resources Learn Resources hub Learn how to drive retention rates through the roof Ebooks & guides Deep dive into all the essential topics about growth and retention Yotpo blog Get the latest news and insights from the team at Yotpo Yotpo integrations Explore all integrations in one place Highlights See this week's #1 brands in AI search Learn more Win AI search this BFCM with a step-by-step playbook Collect authentic reviews shoppers trust and AI cites 80+ trends shaping AI-led shopping in 2026 The world doesn’t need another boring points program Connect Contact us Help center Become a partner Careers
1015 more words follow in the initial HTML.
| Check | Result | Detail |
|---|---|---|
| H1 in the initial HTML | Found one H1 | First H1: Your marketing solutions should work for you. Drive more revenue with best-in-class solutions for loyalty, reviews, and AI visibility. --> Your marketing solutions should work for you. Drive more revenue with best-in-class solutions for loyalty, reviews, and AI visibility. Your marketing solutions should work for you. Drive more revenue with best-in-class solutions for loyalty, reviews, and AI visibility. --> Get discovered, convert more shoppers, and keep them coming back – with best-in-class solutions for AI visibility, reviews, and loyalty. Trusted by 35K+ commerce brands. --> Your marketing solutions should work for you. Drive more revenue with best-in-class solutions for loyalty, reviews, and AI visibility. --> |
| First 200 words in the initial HTML | Found 200 of 200 words | The initial HTML carries 1215 words of visible text; the first 200 are marked in the left pane. |
| llms.txt present and linked | Note present, not linked | 42956 bytes, 354 links. Structure grade A (6 of 6). Nothing on the home page points to it. Ora's lab found 86 percent of llms.txt fetches arrived through a link. |
| Markdown on request | Missing 200 text/html | Accept: text/markdown returned 200 with text/html; charset=utf-8. The server ignores the header. |
| Status of a made-up path | Missing 200 (soft 404) | /agent-ready-html-missing-path-check returned 200. A missing page that answers 200 looks like a live page to an agent. |
| JSON-LD types | Found Article, ImageObject, Organization, Person and 3 more | 7 schema.org types in JSON-LD blocks on the home page: Article, ImageObject, Organization, Person, SearchAction, WebPage, WebSite. |
| OpenAPI link | Note none on the home page | No OpenAPI link on the home page. It matters only for a site that ships an API. |
Run the full check
The viewer read one page with four requests. The full check we recommend next is Ora's scan. Its Access layer runs 42 checks worth 30 of its 100 points, among them content without JavaScript, bot detection, llms.txt, markdown on request, JSON-LD and the sitemap (Ora's check catalogue, contract 1.38.0, read 5 November 2026). Open Ora's report for yotpo.com.
Limits: Ora reads public URLs only, says two runs of one scan land within a couple of points without publishing repeat-scan data, and keeps the product that fixes what it finds behind a waitlist. Cloudflare's scanner at isitagentready.com is a quick free alternative, and Mintlify's score covers documentation.
What the viewer does
It sends four plain GET requests with the user agent Mozilla/5.0 (compatible; agent-readiness-crawl/1.0): the URL itself, the same URL with Accept: text/markdown, /llms.txt on the same host, and a made-up path at the root. It runs no JavaScript. The left pane is the first bytes of the HTML as text, with long scripts and styles folded into a marker that says how many characters they hide. The H1 and the first 200 words of visible text are marked in both panes. The flags under the panes say what the four responses added up to.
Limits
- Ten seconds for all four requests together, 1.5 MB read from the home page, at most five redirects, each one checked again.
- http and https only, default ports only. Private, local and internal addresses and names are refused.
- Ten runs per address per minute. The counter lives in memory on the edge function, so it is per instance rather than global. Past ten you get a 429 with a Retry-After header.
- Results are cached for 24 hours by the response headers. Nothing is written to a database: the viewer keeps the first 200 words and the extracted fields for the length of the request and keeps no page body beyond that.
What it does not tell you
A plain fetch from this server is not a real agent. Bot protection weighs the source address more than the user agent, so a page that answers 200 here can still refuse an agent, and the reverse. Ora's lab found (2026-10-19) that returning 403 to agent user agents and hiding the answer in JavaScript were the only two of 19 configurations that stopped retrieval; the viewer can see the second, and can only hint at the first. The initial HTML reference covers both. The server logs and the published crawler address ranges settle the first.
The seven flags
- H1 in the initial HTML
- Whether the HTML the server sends already contains an H1. It is the cheapest sign that the page does not depend on scripts to say what it is.
- First 200 words in the initial HTML
- Whether at least 200 words of visible text arrive in the initial HTML. Under 40 words with an app root element is flagged as a JavaScript shell.
- llms.txt present and linked
- Whether /llms.txt answers with a plain-text file, whether the home page links it (an anchor, a link element or a Link header), and the structure grade the index uses.
- Markdown on request
- Whether a request with Accept: text/markdown comes back as text/markdown. Cloudflare Radar found 3.9 percent of scanned top sites passing this at its April 2026 launch.
- Status of a made-up path
- Whether a path that should not exist returns 404 or 410. A 200 is a soft 404 and reads as a live page.
- JSON-LD types
- The schema.org types found in JSON-LD blocks on the page. Ora's lab found JSON-LD made no difference when the answer was already in the HTML.
- OpenAPI link
- Whether the page links an OpenAPI file, by an anchor or a service-desc link relation. It matters only for a site that ships an API.
Sources
- Ora: AgentReady launch post (Ora's lab findings) https://ora.ai/blog/agentready-launch, read 4 November 2026
- Ora check catalogue, contract 1.38.0 (132 checks, 42 in the Access layer) https://ora.ai/api/checks, read 5 November 2026
- Ora home page (the fixing product is behind a waitlist) https://ora.ai/, read 5 November 2026
- Ora: Introducing Deep Scan (repeat scans) https://ora.ai/blog/introducing-deep-scan, read 5 November 2026
- Ora llms.txt (public URLs only) https://ora.ai/llms.txt, read 5 November 2026
- Vercel: Make your site readable by AI agents https://vercel.com/kb/guide/make-your-site-readable-by-ai-agents, read 4 November 2026
- llms.txt proposal (llmstxt.org) https://llmstxt.org/, read 4 November 2026
Last reviewed 5 November 2026